EL PASO, Texas (KFOX14/CBS4) — Texas Attorney General Ken Paxton has launched an investigation into activewear giant Lululemon amid concerns that its products may contain potentially harmful “forever chemicals,” according to an official announcement released Monday.

Paxton’s office issued a Civil Investigative Demand (CID) to Lululemon USA Inc. as part of a broader inquiry into whether the company misled consumers about the safety, quality, and health impacts of its apparel. The probe will focus on the possible presence of per- and polyfluoroalkyl substances (PFAS)—commonly referred to as “forever chemicals”—in the brand’s athletic wear.

PFAS are synthetic chemicals that have been linked in some studies to serious health risks, including hormone disruption, infertility, and certain cancers. They are known for their persistence in the environment and the human body.

Lululemon, a leading global activewear company, reported more than $11 billion in revenue in fiscal year 2025 and has built its brand around wellness, sustainability, and performance. However, emerging research and growing consumer scrutiny have raised questions about whether some apparel products may contain chemical compounds inconsistent with those claims.

The Texas Attorney General’s Office said the investigation will examine Lululemon’s product composition, marketing practices, and internal safety standards. Officials will also review the company’s Restricted Substances List, testing procedures, and supply chain practices to determine whether its products meet stated safety guidelines.

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“Americans should not have to worry if they are being deceived when trying to make healthy choices for themselves and their families,” Paxton said in a statement. “I will not allow any corporation to sell harmful, toxic materials to consumers at a premium price under the guise of wellness and sustainability.”

The investigation could lead to legal action if violations of Texas consumer protection laws are found. Lululemon has not yet publicly responded to the announcement.

The case reflects increasing scrutiny of chemical use in consumer products, particularly in industries that market themselves as health-conscious or environmentally friendly.

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