Painted Tree Boutiques, a rapidly growing chain with an ethereal, often cottage-core, aesthetic known for hosting dozens of small local vendors at each location suddenly announced the shuttering of its sole San Antonio spot – a location that revived the ousted Sears at the Park North Shopping center back in 2022. Though, the reason for its shuttering remains a mystery.
“Unfortunately, all Painted Tree locations are now closed. We just received this news at 11:00 AM Central Time and had no prior notice that his was going to happen,” a local Instagram page for the brand wrote in a caption. “This will deeply impact many small businesses in San Antonio that relied on this income.”
The parent company, Painted Tree, sent an email to all its vendors across more than 60 stores, including the San Antonio location that boasted “hundreds of shops under one roof.” In the email obtained by MySA, the company confirmed it will no longer be conducting sales across any of its locations, spanning nearly two dozen states. Of its stores, 16 were in Texas, including two in Austin, one in San Antonio, six in the greater Houston area and six more in the Dallas-Fort Worth metroplex.
The parent company says a “skeleton crew” will be on site Tuesday, April 14, through Sunday, April 24, to allow vendors into the shops to collect their wares. The vendors will be largely left to break down their booths or displays themselves, the harrowing letter to retailers says.
The news is clearly unexpected. The San Antonio location announced just the day before plans for a ladies’ night with treats and drinks, live music and gift card giveaway. Unconfirmed rumors are already swirling of financial woes at the very top, but the company has remained mum on exactly why this is happening.
The company as a whole has been around for just over a decade, described as an Etsy marketplace and Pinterest catalog come to life. But whatever the reason for its sudden closure across the country, locals in the Alamo City are heartbroken.
“I’m so sad to hear this,” one customer, Denise, responded to the news. “My pug and I enjoyed walking around at the San Antonio and Austin location. I’m so sorry to all the vendors and staff.”
Another customer said, “I’m actually devastated. I can’t believe this.”