Dallas-based sports streaming platform Victory+ announced a multi-year deal with the Dallas Cowboys for original content.
DALLAS — This article was originally published in the Dallas Business Journal. Read the original article and more business content here.
Victory+, the Dallas-based sports streaming platform from A Parent Media Co. Inc., announced April 16 a multi-year deal content deal with the Dallas Cowboys, making it the first third-party streaming site for original Cowboys content.
The platform will feature a slate of original and free content, including programs like “Draft Day Insider,” “Inside Training Camp,” and Cowboys Spotlight,” as well as live and on-demand access to every coaching press conference on Mondays throughout the season. Content will begin with the 2026 NFL Draft and will be available for those within the Cowboys’ home market and Mexico.
Victory+ will also produce original content in collaboration with the Cowboys throughout the 2026 season.
Victory+ already streams content for the National Hockey League’s Dallas Stars and the Texas Rangers of Major League Baseball. According to the announcement, viewership is growing with a recent Dallas Stars-Colorado Avalanche game bringing in more than 342,000 viewers.
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