In the April 3 story, the publication argued that Johnson City, where former President Lyndon B. Johnson grew up, has plenty of the same attractions as the “Unofficial Capital” of the Hill Country, but for a fraction of the cost.
And for many travelers, that’s important pretty right now. Cough, cough: gas prices.
Typically thought of as a historical getaway, the publication also hints that the small town, just 50 miles west of Austin, is quietly undergoing a “hip” transformation, with lots of access to wineries, retail therapy and outdoor adventures at nearby state parks.
The city’s main highlights can be found while perusing the artsy mom-and-pop shops — apothecary items and pottery painting classes are not out of the realm of possibility through a simple downtown exploration; you’ll also find locally sourced meats and provisions and lavender-forward retail options around town.
While there’s no mention of specific prices or costs mentioned in the article, it’s worth noting that Fredericksburg is expanding at a high-speed rate, with new developments regularly targeting the small town, including the world-famous Waldorf Astoria hotel, which is under the Hilton brand.
There’s also the annual wildflower festival in Johnson City, where artisan vendors and wellness types flock to the historic downtown streets and a stunning Science Mill, which could probably inspire at least the slightest sense of admiration for its STEM exhibits from even the most stubborn students.
For food and drink, the historic town happens to be home to the “World’s Best Chicken Fried Steak” at the Hill Country Cupboard and the popular Ron Yates estate, which recently announced its expansion, along with several other dining options.