In a city that’s always on the go, finding a moment to relax can feel like a luxury — but one Austin-based brand is hoping to change that, one sip at a time.
Süthe Water, a locally founded, women-owned beverage brand, is popping up everywhere from green rooms to community events — and it’s quickly becoming a go-to for Austinites looking to stay hydrated and unwind. Co-founder and CEO Travis Backhouse joined Trevor Scott and Sierra Waggoner to share more about their rising brand.
Co-founder and CEO Travis Backhouse joined Trevor Scott and Sierra Waggoner to share more about their rising brand.
A Different Kind of Hydration
Unlike your typical sparkling or sugary drink, Süthe is all about simplicity — and calm.
The beverage is designed to support relaxation and stress relief, featuring magnesium and electrolytes in a formula that’s:
UnsweetenedNon-carbonatedCrystal clear (because, yes, hydration should look like water)
“It’s a purposeful hydration drink,” said co-founder and CEO Travis Backhouse. “Something that helps you feel balanced without making you feel drowsy.”
And according to fans, it delivers — offering a refreshing, easy way to take the edge off a busy day.
Women-owned Süthe water brings a splash of calm and clarity to ATX
Made for Austin Life
From festival season to wellness pop-ups, Süthe is built with Austin’s lifestyle in mind.
With 225 milligrams of electrolytes (that’s significantly more than many traditional options), it’s designed to keep up with everything from long days outdoors to high-energy events.
Translation: whether you’re sweating it out at a concert or just navigating a packed schedule, it’s got your back.
Big Moves in the Local Scene
The brand is also making waves with some exciting local partnerships.
Süthe recently signed on as the official water sponsor of the Austin Film Festival, marking a major milestone for the growing company — and putting it in front of even more Austin audiences.
And that’s not all. You can also catch Süthe out and about at:
The Limitless Women’s ConferenceLocal wellness events like Coffee & Chill at Lefty’s
“It’s all about community,” Backhouse said. “We want to be where people are connecting and taking care of themselves.”
Women-owned Süthe water brings a splash of calm and clarity to ATX
A Feel-Good Favorite
While the science behind hydration and relaxation is a big part of the story, the real buzz is coming from everyday users.
From helping people feel less jittery to simply offering a refreshing break in the day, Süthe is quickly becoming a favorite among those looking for a little balance.
Where to Find It
Curious to try it for yourself?
You can learn more — and even score a discount — by visiting suthewater.com or following the brand on social media to catch their latest events and pop-ups around Austin.
Because in a city that never slows down, a little calm goes a long way.
Women-owned Süthe water brings a splash of calm and clarity to ATX