LUBBOCK, Texas (KCBD) – Red Raider Outfitter is putting together special merchandise now that George Strait will be performing in town.
George Strait’s team reached out to Red Raider Outfitter to help bring Texas Tech’s game day design side-by-side with George Strait for this weekend’s shows. This led to the creation of the “George Strait X Texas Tech Collection.”
Lauren Spiegelberg, the fan operations manager with Red Raider Outfitter, said it is special for Lubbock to host events like this.
“We really hope that the Lubbock leadership sees this as a really big opportunity to bring more shows this way and more big events this way because when this happens everybody in Lubbock wins, everybody, so it’s great for business and our schools and things like that,” Spiegelberg said.
The collection will also be available inside the Jones during the concert.
Copyright 2026 KCBD. All rights reserved.