Dipping a piece of bread in coffee or chocolate is a pleasure many cherish, but what if you had to use both hands to dip this huge bread?
This is what happens at Con Azucar Cafe in Fort Worth, the spot that sells the largest concha in all of D-FW and draws crowds with its eye-catching product.
“Grandmas come here with their families, order a giant concha, and share it with their family,” owner Samantha Echeverria told The Dallas Morning News. “No one has managed to finish it yet.”
The concha is one of the most traditional and popular items in Mexican bakeries. It is a soft, fluffy sweet bread, covered with a crunchy sugar crust and decorated with a pattern that mimics seashells. The most common flavors are vanilla and chocolate, but there are many variations.
At this café, the concha weighs 3 pounds and can be paired with a cup of coffee or hot chocolate that holds more than a gallon of liquid. This can easily feed a dozen people.
Every week, Echeverria sells more than 40 giant conchas, mostly to families or groups of friends who decide to venture out and try the massive pastry.
The atmosphere at Con Azucar Cafe is anything but serious. Its decor makes it an Instagram-worthy spot with plants and lights, as well as Mexican artifacts and a mural commemorating Frida Kahlo.
“We’re different from businesses like Starbucks, for example, which is more European, more American,” said Echeverria. “We’re Mexican; we have that nostalgia for when people went to Mexico or when they lived in Mexico and were with their mom, with their grandma.”
This Fort Worth location opened in December 2025 and is the brand’s first in Texas. (An Edinburg location is opening soon.) Echeverria’s shop operates as a franchise of the original business, which launched in San Jose, Calif., in February 2022 and now has 17 locations open, with plans to open more than 180 locations in Los Angeles and other California counties alone.
In addition to giant conchas and standard-size pastries, Con Azucar Cafe serves sandwiches, protein beverages, hot and cold coffee, smoothies and aguas frescas.
This is Echeverria’s tenth business; she also owns other ventures, including an ice cream shop, a boutique, and a Mexican norteño music group.
“My advice to women entrepreneurs is to never stop,” she said. “Many will tell you that you won’t succeed, that you should stay home, but don’t listen to them — just keep going.”