Twelve Texas targets are getting a makeover, as the major retailer gears up for a major nationwide remodeling of its stores. The goal of the new design is to make Target “an even more convenient, one-stop destination,” the retailer says.
Target
A Target near you could soon be sporting a new look.
The retailer is making a $5 billion nationwide investment in its stores as it looks to recharge its sales. While the Minneapolis-based megabrand won’t report its first-quarter earnings until next week, Target closed out 2025 with net income that was down 9.4% compared with the year prior.
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Plans call for full makeovers of more than 130 stores, including 12 in Texas, and adding another 30 locations.
The goal of the new design is to make Target “an even more convenient, one-stop destination,” with a focus on integrating a modernized aesthetic and providing a quicker customer experience, the retailer said.
READ MORE: Target aims to lure more shoppers with $4M revamp of San Antonio store
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Texas has the most locations targeted for what the company is calling the biggest remodel its stores have undergone in a decade. Of the Texas locations, two are in San Antonio: the Target at 2810 S.W. Military Drive and the one at 3227 S.E. Military Drive.
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The makeover at the Southeast Military Drive location previously had been revealed in an October filing with the Texas Department of Licensing and Regulation. According to the filing, the renovation at that store will cost $4.2 million.
Twelve Texas targets are getting a makeover, as the major retailer gears up for a major nationwide remodeling of its stores.
Target
Twelve Texas targets are getting a makeover, as the major retailer gears up for a major nationwide remodeling of its stores.
Target
Twelve Texas targets are getting a makeover, as the major retailer gears up for a major nationwide remodeling of its stores.
Target
“This new chapter of growth at Target is defined by clear choices and rooted in a deeper understanding of our unique lane in retail, the guests we serve and the areas where we’re distinctly positioned to win,” CEO Michael Fiddelke said in a statement.
The remodeling is part of the company’s efforts to use technology to track trends, improve workers’ efficiency and create a more personalized guest experience, the retailer said.
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The selected stores will be getting a new floor plan that will spotlight high-selling items, new styles and strategic partnerships. Even the lighting will be refreshed, with specialty LED lighting that aims to create a “warm and inviting” shopping experience.
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“These investments are all about making Target an even easier, more inspiring and friendly place to shop,” Laurie Mahowald, Target Properties senior vice president, said in a statement. “We’re evolving our stores in ways that reflect how guests shop today — from more intuitive layouts to expanded assortments — while also strengthening the role our stores play in fulfillment and our long-term growth.”
Food options — dry groceries and fresh and frozen food — also will be expanding. The retailer said it plans to increase its offerings by nearly 50%, including cereals with no artificial colors. The health and wellness section already has grown at Target, with its vitamin and nutrition offerings jumping 20% in April.
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Target also is looking to get shoppers who order ahead in and out of the stores quicker, with more space and enhanced service for pickup orders.
Twelve Texas targets are getting a makeover, as the major retailer gears up for a major nationwide remodeling of its stores. The retailer is calling this the biggest remodel its stores have undergone in a decade, with two San Antonio locations slated for a major renovation.
Target
“This work is underway, and by putting style, design and value at the center of every decision, we’re making big changes to lead with a trend-forward assortment, elevate the guest experience, accelerate with technology and equip our teams to deliver the most delightful experience in retail, for today and over the long term,” Fiddelke said.
The new stores will get the same look as the ones being renovated.
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READ MORE: Dripping Springs is getting its first Target — what we know about the timeline
Target plans to open the 30 stores this year in its priority markets — which include Austin, Dallas and Houston. It’s part of a larger goal to add 300 stores by 2035.
A $21 million supersized location is currently being built near Marbach Road and Loop 1604 on the far West Side of San Antonio. It is first new store in the area since 2012.
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Stores in San Marcos, McAllen, Dallas, El Paso, Galveston, Houston and Temple also are slated to be remodeled in 2026.