COVE relocated to South Lamar Boulevard after 10 years off South Congress Avenue, the women’s boutique announced in a news release.
The new location is larger, features more fitting rooms, free parking options and has a trend-driven inventory.
In their own words
“South Congress was amazing for us, but it was never really ours—it was for everyone passing through,” Rebecca Barlin, COVE’s founder and CEO shared in the release. “South Lamar lets us be who we actually are: a boutique for the girl who loves to get dressed up, loves to travel and is always on the hunt for that next piece she can’t stop wearing.”
What they offer
The boutique sells luxury swimwear, special occasion dresses, jeans, jackets and skirts. The store also sells shoes, jewelry and accessories.
Popular brands at COVE include Frankie’s Bikinis, For Love & Lemons and Motel.
What’s new
In addition to the parking and larger space, the space also has a larger floor space for sales associates to offer personalized styling, according to the release. The store will also introduce a bar concept to accommodate activations, pop-up events and brand collaborations.
“>