One of the things that many Texans will say they love about the Lone Star State is a good H-E-B run. But what about those cities that don’t have a location nearby? 

Some residents of El Paso have been gunning to fix that for years. A Facebook page called “Bring HEB to El Paso” — created all the way back in 2013 — boasts more than 2,000 followers and often posts content from other H-E-B openings, favorite items and more. Back on April 1, the page posted a fake floor plan and news report alleging that the chain would finally open there. But they aren’t the only ones who’ve joined the push; a petition has earned almost 700 signatures over several years, and the lack of a store has been the topic of several Reddit threads.

With more than 680,000 residents, El Paso is the sixth most populous city in Texas, which raises the question: why won’t H-E-B expand into such a large community with such strong demand?

A spokesperson for the chain told MySA via email, “At this time our challenge for opening in El Paso is supply chain, logistics, and distribution.” H-E-B’s San Antonio headquarters (and its largest warehouse) are more than 500 miles away from El Paso, potentially making freshness an issue as the city is far removed from the chain’s network. However, it’s not like H-E-B is absent from West Texas altogether, as there are stores in Midland and Odessa as well as locations in other far-out cities like Lubbock. Additionally, there are dozens of H-E-B stores across the border in Mexico.”

But it may not boil down to just location. University of Texas at El Paso economics professor Tom Fullerton previously told the Express-News that the area has slow or moderate population growth and a lower per capita income than Texas and the U.S. However, he said incomes are rising and saw Whole Foods’ 2016 entry as an acknowledgment of that.

Right now, locals have the option to shop at grocery stores such as Sprouts, Whole Foods, Walmart, Albertsons, El Super and more. However, it seems that there are currently no plans to expand into El Paso despite locals’ best efforts.