At Bootleggers Pizza Parlor in the Hill Country town of New Braunfels, a weekday special with two slices of pizza, a fresh salad and a drink runs for less than $12, a price point that is turning the midday rush into something of a steady draw in the downtown area. The deal runs from opening until about 4 p.m. on weekdays and gives customers a choice between classic cheese or pepperoni slices or a rotating specialty slice that changes daily, with Tuesdays featuring a Supreme loaded with toppings.
Inside the Prohibition-themed space, Bootleggers mixes a casual bar atmosphere with billiards, draft beer on tap and a laid-back dining room that feels more neighborhood hangout than tourist stop, even as it sits just steps from downtown traffic and river-bound visitors.
Since opening in 2019, the restaurant has become part of the downtown fabric, but the lunch special is now pushing it back into conversation as prices climb across the San Antonio metro and surrounding Hill Country corridor, where fast-casual meals often land well above the $12 mark before tax and tip.
Bootleggers highlights its food quality on its website, pointing to Wisconsin-sourced cheese, unbleached flour, uncured pepperoni, hand-cut vegetables and salad dressings prepared in-house.
As summer heat drives more people toward the rivers and downtown streets fill with visitors and commuters, value-driven lunch stops like this are quietly becoming part of the region’s broader conversation about affordability and growth in one of Texas’ busiest corridors.
Find it: 197 S. Seguin Ave., New Braunfels, TX 78130