EL PASO, Texas (KFOX14/CBS4) — A new nightlife venue is preparing to make its debut in East El Paso this summer.

According to a recent social media announcement, “Las Tóxicas El Paso,” a dance and night club, is set to open in July at 14401 Gateway Blvd. West in far east El Paso.

The promotional image shared on the business’s Facebook page features neon pink branding and the message, “Opening in July! See you soon, El Paso!

The upcoming venue appears to be taking over or redeveloping a property located at 14401 Gateway Blvd. W., a location that has previously housed entertainment and nightlife businesses.

A former club, “Chicas Locas,” was located near the area.

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While details about the concept, grand opening festivities, operating hours, and entertainment offerings have not yet been publicly released, the announcement has already begun generating interest on social media.

The business’s branding embraces the popular “La Tóxica” cultural trend, a phrase that has become widely recognized throughout the Southwest and among Hispanic communities.

The Facebook page for Las Tóxicas El Paso is expected to provide additional updates as the opening date approaches.

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