A pop-up store for Hailey Bieber’s Rhode is ready to land in Dallas.
The “Rhode summer station” tour is making stop on Knox Street, according to its website. It’s set to run from Friday to Monday.
The event, which features a 2026 summer collection, is just the second stop following the tour’s start in Rhode Island earlier this month. At that event, a line stretched for more than a half mile in anticipation of the pop-up shop in the city of Newport, according to a report by WPRI.
In the announcement for Dallas, the company said that “wait times may be long, so don’t forget to wear SPF and bring a hat or sunglasses to keep you cool and shaded.”
Hailey Bieber started Rhode in 2022, and the brand quickly gathered momentum as it gained fans with Generation Z. Last year, e.l.f. Beauty, acquired the company in a deal that could be worth up to $1 billion, according to a regulatory filing. The founder took on the role of chief creative officer and head of innovation at Rhode with the deal, she said in an Instagram posting last year.
The Rhode summer station tour is visiting cities across North America and Europe, the company said on its website. The hours set for the Dallas shop, which is located at 3212 Knox Street, are 10 a.m. to 8 p.m. daily.