With three bites of a meal captured on video through a car window, Drake lauded a Houston area kitchen and created an instant viral hit for a chef this weekend.
The rap and hip-hop star who lives in the Brenham area visited the Lost in Da Sauce, a viral popup joint in northwest Houston that takes orders for chicken wings, sliders and fries via Instagram and shares its customers’ live reactions with more than 190,000 followers.
In the videos, patrons show off their mouth-watering meals from their foam to-go boxes and say where they’re coming from — hailing from Houston neighborhoods, local suburbs, states across the country and fictional lands.
Drake’s clip went accordingly. Sitting inside his vehicle, he held an unwrapped “smoke box” in his lap with wings, loaded fries and three sliders.
“Came all the way from Toronto, Canada — ‘the 6’ — but I also live in Brenham, Texas,” Drake, who was born in Toronto, said in the video. “So you know I’m repping both at the same time.”
He repeated the kitchen’s trademark slogan “tap in” before digging in.
“Fire, this is fire,” he said as he chewed his fries and grabbed a slider. “Fire, Hawaiian bun, great.”
The clip blew up on Instagram in the hours that followed. By early Sunday afternoon, it surpassed 30 million views.
“I wanna see Drake food reviews now,” comedian Tony Baker wrote.
“Drake don’t even look like Drake,” another comment read with more than 115,000 likes.
A five-time Grammy Award-winning artist, Drake is also a former actor with a knack for the viral social media moment.
A controversial interview filmed on a bed with influencer Bobbi Althoff garnered millions of views in 2023. Millions more came from a Twitch stream clip later that year.
This time, Drake’s social media starpower has put Lost in Da Sauce in the limelight. Within a few hours of posting the Drake video, Lost in Da Sauce’s chef said she would be exploring a food truck expansion amid an influx in Instagram messages, where orders are placed.
“I want to thank y’all for those who stayed down and continue to support me along the way,” she wrote on Instagram.