Primark will open a new location at Houston’s Willowbrook Mall on July 16, the retailer announced Monday.
The roughly 30,000-square-foot storefront will be the second Primark in the Houston area, joining the Katy Mills storefront that opened in November 2025. The Willowbrook store is also Primark’s seventh Texas location, the company said, and comes as the Dublin, Ireland-based retailer expands its presence in the United States.
“Our continued U.S. ambition is something we’re really proud of,” Kevin Tulip, president of Primark US, said in a statement. “We know that Primark’s offering of quality fashion at exceptional value is more important than ever to today’s consumers,” he added.
The fast-fashion chain, which operates 44 U.S. stores among its 480 across the world, is known for its low prices. Willowbrook Mall shoppers can expect to see prices as low as $5 for a men’s T-shirt and $8 for a sweatshirt, as well as Texans, Cowboys, Rockets and Spurs merchandise, the company said.