LUBBOCK, Texas — As College GameDay approaches fast, the Lubbock Hotel Association is gearing up for the influx of tourists expected for the big game against BYU. One of the board members, Donella Rackler expanded on who may be coming for the weekend.

“Of course, we of ESPN coming in, so they’ll have crew and production, spectators, and I know Texas Tech has had lots of chatter about some of our past alumni coming in and bringing in their special guests. So, we could be prepared to see that as well as BYU fans,” Rackler said.


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According to the Lubbock Hotel Association, thousands of people are expected to make a visit to Lubbock this week.

“I want to say 73% of hotels are unavailable for booking,” Rackler said. “We have close to about between 5,000 and 6,000 total rooms in Lubeck available and with 73% of that that’s a lot.”

However, it was not just hotels bringing in the big dollars for BYU week.

“I think hospitality in general serves not just hotels, but restaurants and bars. That includes local businesses here. So, it gives them a chance to be uh full and to have their doors open all weekend,” Rackler said.


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According to Rackler, the best advice for the weekend if you’re trying to find a place to stay is to book immediately, and to book straight through the hotel, not a third-party website.