Mexico’s popular mascot Dr. Simi is making a trip to southwest Houston this weekend for “Simifiesta.”
Since the late 1990s, Farmacias Similares has become a brand known to many people in Mexico, providing affordable medical services and eventually growing into a cultural phenomenon with its mascot, Dr. Simi — a cheerful character with a bushy, white mustache who wears a doctor’s white coat. The company has since expanded its presence into the U.S. market, according to its website.
Dr. Simi is expected to make an appearance at a CVS Pharmacy July 18, according to an Instagram post by the official Dr. Simi USA page.
While details about the Houston festivities remain limited, a company spokesperson said each Simifiesta features different activities. According to the Instagram post, free taquitos will be offered to attendees.
Who is Dr. Simi?
Dr. Simi became popular among people in Mexico in the late 1990s, known as a cheerful character who would dance in the streets, according to the company’s website.
In 2025, Dr. Simi USA officially launched in Texas and California before expanding into New York, Illinois, Arizona and Florida. Its products are now sold on Amazon and at CVS stores.