Never mind tedious skincare routines. Annie Vallely and Kathryn Bain founded their new beauty brand with the singular belief that less is more. Launched this spring during SXSW, LONA features just three versatile products activated by native Western ingredients: the Desert Dust with exfoliating desert clay and yucca stems, the Cactus Silk with hydrating prickly pear and evening primrose, and the Babe Balm with nourishing blue agave and calendula.
Courtesy photo
“Every step that we have has a priority to take away at least one step,” Vallely says. “For example, our Cactus Silk is a two-in-one oil and serum, and a lot of folks are using it as their moisturizer.” Already a cult favorite, the brand is available on the Free People and Credo Beauty websites as well as lonabeauty.com. And as befitting the cowgirl aesthetic, the name pays homage to its Texas roots. “It’s a nod to Lone Star,” Vallely says. Yeehaw!