AC/DC fans can avoid the endless merch lines at Friday’s concert at the Alamodome by doing their shopping early.
The official AC/DC PWR/UP Pop Up opens Thursday at, appropriately, the Hard Rock Cafe downtown.
In addition to exclusive band merchandise, the pop-up experience, which is traveling with the Rock & Roll Hall of Fame band’s stadium tour, will feature AC/DC-themed food and drink; props such as a giant “Hell’s Bell”; photo opportunities, including a mock stage setup; and a chance to win a guitar signed by Angus Young.
Shoppers will find exclusive clothing, posters and collectibles that won’t be available at the concert. On Friday, city-specific T-shirts and posters will be available before they can be purchased at the Alamodome during the concert.
The merchandise is from Perryscope, which according to its website is an “independent licensing and merchandising agency specializing in iconic music brands.” The pop-up promoters would not release an image of the city-specific T-shirt before the event out of concern that it might be copied by bootleggers.
The AC/DC PWR/UP Pop Up will be open 11 a.m.-9 p.m. Thursday and 11 a.m.-6 p.m. Friday at the Hard Rock Cafe, 111 W. Crockett St. The concert starts at 7 p.m. Friday at the Alamodome, 100 Montana St.