The Knox Street area is getting more focus from retailers — including brands whose shops can be found in some of the more exclusive cities in the country.

Aerin and Julia Amory — which each have just a handful of stores — are slated for shops in the coming months, according to a filing with the Texas Department of Licensing and Regulation. Details in TDLR filings are preliminary and subject to change without notice. 

Aerin Lauder, the granddaughter of the Estee Lauder founder, is behind her namesake shop. Aerin now lists three shops, including those in East Hampton and Southampton in New York and in Palm Beach, Fla., on its website.

The business includes home, lighting, fashion and beauty in its lineup. It’s a “global luxury lifestyle brand,” according to its website. 

Julia Amory founded the namesake company in 2017 and resides in Florida after being born and raised in New York City. The existing stores also include locations in Palm Beach, Fla., and Southampton, N.Y., along with sites in Nantucket, Mass., and Charleston, S.C.

The project is listed in the filing as “Julia Armory” instead of “Julia Amory,” even as a phone number for the tenant in the filing is for the brand’s store in Florida. The brand plans to come to Dallas in the fall of 2026, a social media post shows.

The lineup includes sandals, sweaters and shorts. There are also gifts and accessories along with home items.

“The collections balance a playful elegance and bohemian flair — eschewing trends for classic lines and traditional silhouettes,” the website said. 

The stores, which would be located in suites at 4555 Travis St., are among the growing number of names that are joining the Knox Street neighborhood as the area undergoes new construction and renovations. The area is drawing visitors from near and far with its diversity of options and access to the popular Katy Trail. 

Cult Gaia, the luxury brand with celebrity fans, along with Alo, the yoga and accessories brand, are looking to join the neighborhood. Addison Bay, an activewear company for women, and Tesla are eyeing spots as well.