AUSTIN, Texas — More than 30 years after Dazed and Confused made “It’d be a lot cooler if you did” one of Matthew McConaughey’s most recognizable movie quotes, the Oscar-winning actor is bringing the line to life through a new collaboration with a Texas brand.
McConaughey and his wife, Camila, have partnered with Austin-based YETI to release the “A Lot Cooler” limited-edition cooler through their Pantalones Organic Tequila brand.
The custom-designed cooler is sized to hold one case of Pantalones Organic Tequila, paying homage to McConaughey’s famous line from the 1993 coming-of-age film.
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The collaboration is featured in the latest installment of the tequila brand’s “Official Tequila Of” campaign.
In the commercial, McConaughey jokes that while viewers may not be holding a Pantalones Organic Margarita, “it’d be a lot cooler if you did.” He and Camila McConaughey are shown relaxing beside the custom YETI cooler while enjoying margaritas during everyday summer activities, including gardening, grilling and even showering.
The campaign launches as summer temperatures continue climbing across Texas, with the brand encouraging fans to “make summer a lot cooler.”
Alongside the cooler release, Matthew and Camila McConaughey are also sharing the recipe for their signature Pantalones Organic Margarita for those looking to recreate the cocktail at home.
The limited-edition cooler is available while supplies last through the collaboration.