The anticipated Netflix House at Galleria Dallas is just weeks away from opening. And now, the company is beginning to roll out ticket sales and provide pricing details for fans who want to visit the attraction that puts North Texas in rare company.
The more than 100,000-square-foot site opens on Dec. 11, with some parts slated to be free to enter and explore. Some attractions will require tickets, which will vary in price depending on date, time and the activity or feature experience. For example, the Netflix RePLAY — a room with various games, physical challenges and immersive story rooms — starts at $10 for play cards. That includes competing with others or being a member of a team. Other attractions can cost $40 or more.
Starting Friday, fans who are AAdvantage Mastercard holders can buy tickets, and Netflix House Dallas waitlist members can begin doing the same on Nov. 14. Public ticket sales launch Nov. 18.
Dallas is one of two Netflix Houses that are opening in the U.S. this year. The other is launching in the Philadelphia area next week. It’s a new venture for the streaming service, giving folks a new way to interact with the brand and encourage long-term connections. The large space will also include food and retail.
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“We’ve had fans for over two decades,” said Greg Lombardo, vice president of experiences at Netflix, in an interview. ”They welcomed us into their homes, and I think at the end of the day, what we really wanted to do is have an opportunity to welcome them into ours.”
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Netflix zeroed in on North Texas, one of the largest U.S. metropolitan areas, as it looked for places where there’s a strong customer base, Lombardo said. In addition, it needed a place where people are open to this kind of venue.
“You have a fandom that really loves entertainment,” Lombardo said in an interview, while noting Galleria Dallas is a dynamic hub in itself for folks in the region.
Big attractions
One key attraction at Netflix House will be Squid Game: Survive the Trials, which will have pricing that starts at $39. Visitors enter a sort of arena as they face off against the “Front Man” and engage with friends for a chance to win. There was an earlier version of the offering that had a limited run in New York.
Another option for Dallas is Stranger Things: Escape the Dark, which starts at $45. It offers an interactive environment in which visitors travel into the ruins of the fictional city of Hawkins to find three missing townspeople — and face challenges along the way. Visitors will get headsets and flashlights as they explore different areas and enjoy personalized experiences. It also includes set pieces from the series.
“That’s a brand new experience that we’ve created specifically for the launch of Netflix House Dallas,” Lombardo said. “It is going to feature a really exciting combination of technology and a story that’s been created very carefully with the Duffer brothers, the creators of the series.”
The images, characters and narratives are familiar to many — and Netflix is giving people a whole new way to experience them.
“I think at the end of the day, we all want our hero moment,” Lombardo said. “And I think for us to be able to give fans that hero moment and let them walk into that episode or that scene from the movie, does create another way for us to just connect with our fans.”
Food for the fan
The food area — called Netflix Bites — will have specific items drawn from Netflix stories, including a Korean fried chicken that’s tied to Squid Game. The area also includes a bar with cocktails.
Throughout the site, visitors will find touches tied to various titles on the streaming service. There will be photo opportunities and moments inspired by characters and stories like Bridgerton, Love is Blind, Wednesday, The Queen’s Gambit and the WWE.
Lombardo said fans should expect the many offerings to evolve, giving visitors ongoing reasons to come back. And that’s already happened. With the success of KPop Demon Hunters in recent months, Netflix House added an attraction tied to the film.
Netflix designed the site with the North Texas area in mind, including plans for items in the food and retail area — along with work by Dallas artist Jeremy Biggers.
More than 270 people are working on the construction and development. Overall, nearly 300 local employees will be working at the new site with all its attractions.
“It’s a permanent but ever-changing entertainment venue where we can bring the most beloved stories to life through a variety of ways,” Lombardo said.
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