Fredericksburg was named the “prettiest town” in Texas by Architectural Digest on Aug. 3. The magazine selected one town in each U.S. state that is “both stunning and abundant in culture.”
“Settled by Germans, this Texas Hill Country town is famed for its wineries,” the article reads. “Additional attractions include picturesque lavender fields and the country’s largest family-owned wildflower-seed farm, Wildseed Farms.”
The town, about 80 miles west of Austin, also earned a spot on “The South’s Best 2026,” an annual reader-voted survey by Southern Living magazine. Fredericksburg was named one of the best small towns in the South, while the Albert Hotel was recognized among the region’s best hotels.
“Fredericksburg still wears its German heritage on its sleeve, evident throughout Main Street architecture and a lively cluster of biergartens and long-running seasonal festivals,” the Southern Living article said. “Wine lovers will feel particularly at home thanks to more than 100 wineries and tasting rooms scattered throughout town and the surrounding countryside.”