Gov. Greg Abbott rings the closing bell of the New York Stock Exchange as NYSE CEO Lynn Martin (center) reacts alongside NYSE President Bryan Daniel (second from right) during an event unveiling the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
Texas is starting to sound like a cathedral with how many bells are ringing.
On Thursday, NYSE Texas unveiled its Old Parkland headquarters with a closing bell ceremony attended by Gov. Greg Abbott, Dallas Cowboys owner Jerry Jones and dozens of Texas business leaders.
Gov. Greg Abbott and NYSE CEO Lynn Martin look at a chip on the gavel after Abbott rang the closing bell of the NYSE during an event unveiling the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
Gov. Greg Abbott poses for photos with NYSE President Bryan Daniel (left) and NYSE CEO Lynn Martin during an event unveiling the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
NYSE President Bryan Daniel presents a medallion to Dallas Cowboys owner Jerry Jones during an event unveiling the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
Gov. Greg Abbott (left), NYSE CEO Lynn Martin (center) and NYSE President Bryan Daniel react after Gov. Abbott rang the closing bell of the NYSE during an event unveiling the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
Gov. Greg Abbott signs the New York Stock Exchange guest book during an event unveiling the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
NYSE President Bryan Daniel speaks during an event unveiling the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
The Big Board’s Texas listings venue announced it would move into Old Parkland last year, NYSE Texas president Bryan Daniel said. The historic Oak Lawn office park is a hub for family offices, financial and investment firms and other loci of capitalism.
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“It’s fun to see people that you saw at a meeting last week in the hallway. It’s great to see somebody in the restaurant at lunch that you’ve been needing to talk to, but you haven’t quite had a chance to do that,” Daniel said. “Great ecosystem here. Great opportunities for us to talk with people who are doing parallel things to what we’re doing.”
The office will hold about 20 full-time employees, and Daniel, who joined NYSE Texas by way of the Texas Workforce Commission, sees the office as evidence of the roots the exchange is planting in the community. Outreach to the local business community and North Texas community at large is already underway through local chambers of commerce, civic groups and North Texas’ many universities.
“Texas got to where it is by ensuring that these communities were cohesive and taken care of, and we want to be a part of that, and we’ll do our part to make sure that happens,” Daniel said. “We intend to be a long-term part of this community.”
The office is also intended to be just as much an extension of the New York Stock Exchange’s network of offices and how the parent exchange serves its listed companies as it is a corporate headquarters for NYSE Texas. NYSE Group president Lynn Martin said a company that is “not yet” listed on NYSE Texas but listed on NYSE is holding an investor day in the new space to connect with capital in the state.
“This space is designed for them (the listed companies). If it’s their investor base they want to reach, great. They want to have a board meeting here, we’re happy to host that for them. Their success is our success,” Daniel said. “A lot of what you see looks like event space because it will be used as event space for our listed companies. We actually started scheduling both board meetings and investor days before the staff was actually in here. The demand is great, and our listed companies have been very excited that we’re getting this office online and operational.”
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Photos of “Lone Star Legends” are seen in a hallway at the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas. Some of those included are Gov. Greg Abbott, Dallas Cowboys owner Jerry Jones and Stephen F. Austin.
Elías Valverde II/The Dallas Morning News
The top-floor office has skyline views of Dallas and luxurious touches throughout. Modern chandeliers hang from the ceiling, a conference table sports a marble top, even the forks provided to eat the event’s charcuterie spread appear to be real silver. Daniel said NYSE Texas commissioned local artists to fill the space, alongside pieces of market history, like the old stock certificates that hang on the walls. Rooms are named to honor the Texas economy, like the “Bonds and Barrels” and “Cattle and Cotton” conference rooms, and one hallway features what NYSE Texas calls “Lone Star Legends,” a sampling of influential Texans from past and present, including Abbott, Jones, Michael Dell, Herb Kelleher, Mary Kay Ash, Sam Houston, Stephen F. Austin and others.
Though ample in form, NYSE Texas’ office is not lacking in function. The space features a large, state-of-the-art broadcast studio and a main space covered entirely on one side in screens for high-tech presentations like the bell-ringing ceremony.
A view of the tv studio inside the NYSE Texas offices at Old Parkland on Thursday, Aug. 27, 2026, in Dallas.
Elías Valverde II/The Dallas Morning News
“For every business leader here and elsewhere in the country, let me leave you with this message: We’re just getting started,” said Gov. Abbott in remarks at the ceremony. “We are future-proofing our state to ensure that we will be a long-lasting legacy for any business that wants to operate here. We put into our Constitution a ban on an income tax in the state of Texas. We put in our Constitution a ban on a death tax in the state of Texas. We are slashing property taxes right and left, and we are going to make sure that we pass even more laws that are favorable to businesses, so that more will come here, more will locate their incorporation here, more will locate their listing right here in the Lone Star State.”
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NYSE Texas has been operational for more than a year and last summer celebrated its launch with a glitzy bell ringing ceremony at AT&T Stadium. Though not the first to announce — the Texas Stock Exchange holds that honor — NYSE Texas was the first listings venue in the state to become operational, with now more than 100 dual listings from major companies like AT&T and Fifth Third Bank. The field is more crowded now, though, with Nasdaq Texas becoming operational earlier this year and the Texas Stock Exchange launching its trading platform last month, all with their own bell-ringing ceremonies.
Martin emphasized that NYSE Texas is still getting started with room to grow through primary listings, capital raising and still more dual listings.
“There are 4,600 or so listed companies in the world, and we’re only at 121, so there’s tons of opportunity… we’re in the process of pursuing,” Martin said. “Because of our technology and because of our expertise in operating markets with state-of-the-art technology, we know how to do this better than anyone.”