The Dallas Cowboys are the most valuable sports franchise in the world. If Jerry Jones decided to sell “America’s Team,” he could potentially receive more than $20 billion. As a reference point, if the Los Angeles Lakers reached a valuation of nearly $12 billion, the NFL’s most iconic franchise could approach twice that amount thanks to its immense popularity and brand power.
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However, while the Cowboys’ value is measured in billions of dollars, there is a significant gap when it comes to the earnings of their cheerleaders, who continue to make far less compared to the team’s players.
While Dallas’ top stars receive contracts worth tens of millions of dollars per season, members of the Dallas Cowboys Cheerleaders earn, at best, tens of thousands of dollars per year.
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How much do Dallas Cowboys Cheerleaders make?
According to multiple reports, the Dallas Cowboys Cheerleaders can earn up to $2,500 per game and make between $50,000 and $75,000 per season.
Although that figure may seem substantial for a part-time job, the reality is that for many members of the squad, the role requires a much greater commitment, including practices, promotional events, public appearances, and brand-related obligations.
“This will be year two of the ‘Boys cheerleaders making a reported 400% increase in salary compared to a previous salary scale. The new scale is said to pay $75/hr compared to $15/hour in previous years. While exact numbers aren’t public record, based on what cheerleaders have revealed via Netflix’s America’s Sweethearts series, experts believe the veteran cheerleaders can make $50k to $75k per season, including a rate of $2,500 per game based on the $75/hr. figure,” Fox News reported.
NFL fans call for better pay for Dallas Cowboys Cheerleaders
The difference between the franchise’s value and the cheerleaders’ earnings has sparked debate among NFL fans, who believe they should receive compensation that better reflects the importance of the brand they represent.
Many fans took to social media to make their voices heard, including messages directed at Jerry Jones, asking him to increase their pay.
Jerry Jones has never hesitated to invest heavily in his biggest stars. Players such as Dak Prescott, Ezekiel Elliott, CeeDee Lamb, and Tony Romo have all received lucrative contracts during their time with the Cowboys.
Now, some fans believe the Dallas owner should apply that same philosophy to the Dallas Cowboys Cheerleaders, one of the most recognizable and popular brands within the organization.