El Paso, Texas (KFOX14) — Shopping for jewelry can be personal, but it does not have to feel intimidating.
In a sponsored Daytime segment, Crysti visited CBC Fine Jewelers to learn how the family-owned business helps customers compare colors, stones, metals and styles before selecting a piece.
Eunice said the store’s approach begins with making customers feel at home, explaining the available options and answering questions throughout the shopping process.
“We’re not going to push you,” Eunice said. She added that the goal is for customers to leave happy and informed—and to love the piece they selected for years to come.
During the visit, Eunice showed Crysti a turquoise cabochon ring accented with natural diamonds and set in 18-karat yellow gold. She also presented a coordinating necklace on a paperclip chain.
For shoppers who prefer a more understated look, Eunice said the store also offers diamond pieces and designs in white, yellow and rose gold, as well as silver and platinum. Customers can try on different pieces and compare bold, colorful styles with more subtle and timeless options.
The segment also turned to watches. Crysti described her husband as someone with a rugged everyday style who also dresses up for date nights. Joel, the store manager, selected a watch that could work with both casual and dressier outfits.
“You can dress it up. You can dress it down,” Joel said, explaining that the watch could be worn with jeans and a T-shirt or paired with a sport coat.
CBC Fine Jewelers said customers can view additional pieces through its Instagram and Facebook pages or contact the store by phone or text.
About CBC Jewelers
CBC Fine Jewelers’ official website currently lists the store at 5547 N Mesa, El Paso, TX 79912, with a call-or-text number of (915) 760-6656. Listed hours are Monday through Friday from 10 a.m. to 5:30 p.m., Saturday from 10 a.m. to 4 p.m. and Sunday closed. Recheck before publication.
DTC_CBCAUG_How to Shop WEB