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Tuesday, November 11, 2025 9:23PM

The pandemic passion project that grew into a cool business

Roks began as a way to make ice a little more fun and personable. Now it’s teaming up with sports teams, proving that even the smallest ideas can melt into something big.

HOUSTON, Texas — What started as a passion project during the COVID-19 pandemic has frozen into a full-fledged business.

Roks crafts custom ice cube trays with designs ranging from corporate branding to personal monograms and sports teams, most recently collaborating with the Houston Astros.