Officials with the Ronald McDonald House Greater Houston chapter in the Texas Medical Center unveiled their new look and tagline Oct. 15 as part of the organization’s global initiative.
Long story short
The refreshed logo combines the organization’s heart-and-home graphic with the iconic McDonald’s red, according to a news release. The logo also honors more than five decades of partnership.
Along with the logo, the nonprofit organization also released its new tagline, “Family Stays.”
“Family Stays is more than a tagline to underscore our new brand—it reflects the heart of who we are and what families need most during a child’s medical journey,” Houston CEO Cristina Vetrano said via news release. “We believe every family needs to stay together through life’s most difficult moments.”
The full tagline reads: There’s a difference between someone who stops by and someone who stays. Visitors come and go, providing support as they’re able… But families? Families stay. They stay in every hard conversation, every impossible decision. They put their entire lives on hold just to be close to the one who needs them most. Families stay—and we stay with them.
About Ronald McDonald House
Ronald McDonald House is a nonprofit organization that cares for families when they have children who are ill or injured. The mission of the Greater Houston location is to provide supportive and housing services for children being treated at nearby hospitals.
The local chapter operates several facilities in the area, including:
70-room facility on Holcombe Boulevard
15-unit apartment complex near the Texas Medical Center
Rooms inside M.D. Anderson Children’s Cancer Hospital
19-room house inside Texas Children’s Hospital
20-room house inside Children’s Memorial Hospital
The organization also offers meal programs, mobile care, education and wrap-around services.