Shoppers gathered before sunrise Wednesday as H-E-B opened its newest San Antonio-area store, with grand-opening festivities beginning at 5 a.m.
Nicholas Hernandez, MySA
Ashlyn Reyna arrived at H-E-B’s newest San Antonio-area store nearly 16 hours before it opened Wednesday, October 28 hoping to be among the first shoppers through the doors.
The San Antonio resident said the new 125,000-square-foot store near Interstate 10 and Loop 1604 East will make grocery shopping much more convenient for her, as she lives just two minutes away.
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H-E-B employees welcome shoppers to the company’s new Converse store during its grand opening on October 28, 2026.
Nicholas Hernandez/MySA
“We used to have to drive to, like, La Vernia or Kitty Hawk [in Universal City], which were both equally as far, so we’re just excited,” Reyna told MySA.
Reyna arrived around 2 p.m. Tuesday and waited alongside a handful of other early birds before the store’s grand opening at 6 a.m. Wednesday, October 28. The festivities began at 5 a.m.
Ashlyn Reyna, a San Antonio resident who lives minutes from the new store, poses with her group outside the H-E-B in Converse on Oct. 28, 2026. Wearing an “I Love H-E-B” shirt, she had waited about 16 hours for the grand opening.
Nicholas Hernandez/MySA
For Reyna, the wait was about more than giveaways or free samples. She said she wanted to be the first in line and experience the new store.
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“We love our H-E-B…We’re super excited, and no one does more than my H-E-B,” Reyna said minutes before the store opened.
The opening marks another major grocery addition to San Antonio’s rapidly growing far East Side. H-E-B announced the project in July as part of its investment in the area.
Angela Martinez poses at H-E-B’s San Marcos opening on October 7, 2026, and its Converse opening on October 28, returning for another grand-opening celebration.
Nicholas Hernandez/MySA
A familiar face returns for another H-E-B opening
Shoppers gathered before sunrise Wednesday as H-E-B opened its newest San Antonio-area store, with grand-opening festivities beginning at 5 a.m.
Nicholas Hernandez, MySA
Shoppers enter H-E-B’s new store near Interstate 10 and Loop 1604 East in Converse, Texas, during its grand opening on October 28, 2026.
Nicholas Hernandez/MySA
Angela Martinez poses at H-E-B’s grand opening in Converse, returning for another grand-opening celebration.
Nicholas Hernandez/MySA
Among the shoppers waiting outside was Angela Martinez, a San Antonio resident who made an appearance at the opening of H-E-B’s third San Marcos store earlier this month.
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Martinez arrived at the Converse location around 4:50 p.m. Tuesday, joining a small group of shoppers camping outside ahead of the opening.
At the San Marcos opening on October 7, Martinez arrived around 6 p.m. the previous evening to secure the first spot in line. She told MySA then that attending grand openings had become a hobby since her retirement in January.
“It’s always fun. You meet a lot of people, you make friends,” Martinez said.
She also said some shoppers recognized her from the San Marcos opening after seeing her on social media.
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Shoppers explore the new H-E-B in Converse, Texas, on October 28, 2026, during the store’s opening-day festivities.
Nicholas Hernandez/MySA
What’s inside the new H-E-B near Converse?
The store features True Texas BBQ, H-E-B’s barbecue concept with indoor seating, along with Sushiya, a bakery with fresh tortillas made daily, expanded deli and prepared-food offerings, and full-service meat and seafood departments.
Other features include H-E-B Meal Simple meals, a drive-thru pharmacy, home delivery and curbside pickup with more than 30 dedicated parking spaces.
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The store also has floral, beauty and pet departments, beer and wine, Texas Backyard outdoor-living supplies, household essentials and Cooking Connection demonstrations and samples.
The company expects the new location to employ more than 400 H-E-B Partners. The surrounding development also includes additional retail buildings and sites for future tenants.
What are the hours for the new H-E-B near Converse?
The store has the following hours:
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Store: 6 a.m. to 11 p.m. daily
Pharmacy: 8 a.m. to 8 p.m. Monday-Friday; 9 a.m. to 6 p.m. Saturday; 10 a.m. to 5 p.m. Sunday
Find it: 10137 IH10 E., Converse, TX 78109