When three-time Grammy Award winner Bad Bunny was announced as the headliner for the next Super Bowl LX halftime show, the public’s reaction was fast and divided. Charlotte Jones, co-owner and chief brand officer of the Dallas Cowboys, is among those who thinks it was the right call.

On an episode of “The Katie Miller Podcast” released Tuesday, Jones defended the league’s choice and spoke on football’s evolving fan base and the culture surrounding the sport.

“I think our Latina fan base is amazing, and I think when you think about the Super Bowl, you want the No. 1 performer in the world to be there,” said Jones, who is the daughter of Cowboys owner, president, and general manager Jerry Jones. “Our whole society is based on immigrants that have come here and have founded our country, and I think we can celebrate that.”

The NFL’s decision to name Bad Bunny the Super Bowl halftime performer drew the ire of conservative commentators and President Donald Trump. The Puerto Rican artist has been critical of Trump’s immigration policies and chose not to tour in the U.S. this year out of concern that Immigration and Customs Enforcement would raid the concert venues.

When Miller asked Jones whether the league would prefer a performer who avoids political topics altogether, she was direct.

“I don’t think our game is about politics,” she said. “I don’t think people tune in to look at politics. We do everything we can to avoid politics. People will be watching the game, they’ll be celebrating music, and nobody will be thinking what comments on the left side, what comments on the right side … this is about bringing people together.”

Jones also touted the league’s female fan base, saying that 47 percent of NFL fans are women, and touted Taylor Swift’s current influence over the game.

“We have this incredibly amazing pop female strong icon that throws herself into the game behind her man, all cheering, all excited. And she brings this incredible culture with her and all of this unbelievable younger generation that just can’t wait,” Jones said of Travis Kelce’s fiancee.

Bad Bunny, who has nearly 80 million monthly Spotify listeners, previously appeared at the 2020 halftime show alongside Jennifer Lopez and Shakira.