Keagan Smith outlines three must-start players with smash potential for NFL DFS lineups in Week 12, including Jacoby Brissett, D’Andre Swift and CeeDee Lamb.

Yet another NFL Sunday is upon us, meaning it’s time for the latest edition of our weekly must-starts column.

As we enter Week 12 with the crisp November air surrounding us and Thanksgiving just around the corner, we know who’s hot and who’s not with plenty of data points — after crunching the numbers, we’ve got another three must-start players. Whether a standout talent to build lineups around or an intriguing value with matchup and salary, these are guys who can smash and win you a contest this week. Let’s jump right in.

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QB Jacoby Brissett, Arizona Cardinals ($5,300)

Last week, we went cheap with Joe Flacco. On Sunday, we’re going even cheaper with Jacoby Brissett. Don’t click out yet! You may not guess it, but the journeyman quarterback averages 23.72 DK FPPG across his five starts with 1,570 yards, 10 touchdowns and three interceptions along with 80 yards and an extra score on the ground. He’s completed 66.7% of his passes over that span as well while throwing at least 31 times in every contest with three games of 44+ attempts. Just last week, Brissett also set the new all-time single-game completions record by going 47-for-57… in a loss. The Cardinals have now suffered back-to-back blowouts, forcing them to lean on the pass plenty. It could happen again in Week 12 against the Jaguars, who have allowed the seventh-most passing yards per game this year. With an elite weapon in Trey McBride as well as a potential breakout candidate in Michael Wilson, Brissett should air it out again on Sunday. At this salary, he’s an awesome value that lets you build out elsewhere.

RB D’Andre Swift, Chicago Bears ($5,600)

Another non-stud who can provide plenty of points, D’Andre Swift is still largely flying under the radar despite some excellent numbers. The Bears’ top back now sees Kyle Monangai get a handful of extra carries, but the rookie hasn’t cut too much into the scoring potential. The veteran scored just 9.0 DKFP last week but tallied 14.8, 15.1, 23.8 and 28.5 in the four contests prior. An average of 15.8 FPPG looks like nice in your RB2 slot, especially given the upside against the Steelers. Aaron Rodgers is questionable with his wrist injury, meaning the Bears could end up in a very positive game script against a backup quarterback. That would mean plenty of carries in this backfield, but even still, Pittsburgh’s defense ranks 27th in EPA/rush and is surprisingly vulnerable compared to the reputation of the unit. Swift should get the majority of the snaps as usual with the chance to break a couple big runs and catch a few passes, so I love the value at 17th among RBs on the salary sheet.

WR CeeDee Lamb, Dallas Cowboys ($6,500)

The Cowboys draw a matchup with the Eagles this week, making for a massive NFC East rivalry clash with lots of potential for fantasy goodies. You can’t really go wrong with either of CeeDee Lamb or George Pickens in this spot, but I’m targeting the former here since I believe the latter will find himself in more lineups than last week after a very nice performance (and since he averages more FPPG anyways). Lamb still has a target share of 28.0% as well as a higher air-yard share than Pickens at 41.4%, so there’s plenty to like in his profile. With his teammate on a tear right now and likely to see a matchup with star cornerback Quinyon Mitchell, there’s a decent chance Lamb draws more coverage from Adoree’ Jackson, who’s consistently been picked on by quarterbacks this year. Even if he doesn’t this defense can’t guard everyone and this projects as a close game the Cowboys will need their top weapons for. It’s been a bit since Lamb put up a real blow-up game… he can snap that streak here.