EL PASO, Texas (KFOX14/CBS4) — Miniso, a retail store from China, held a soft opening on Thursday in El Paso.
The store features a variety of cutesy, colorful products from family-friendly brands such as Disney, Hello Kitty, One Piece, and Nickelodeon.
The soft opening drew a crowd, as exemplified by the line at the registers.

Chinese retailer ‘Miniso’ opens in El Paso with a soft launch. Nov. 20, 2015. Credit: KFOX14/CBS4
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KFOX14/CBS4 spoke with Store Manager Javier Tafoya, who said they are saving some specials and discounts for the grand opening.
The grand opening is set for Saturday, Nov. 29 at 11 a.m. and, according to Tafoya, the first 50 customers will get 20 percent off their purchase.
For the remainder of the day, Miniso will have 10 percent off.

Chinese retailer ‘Miniso’ opens in El Paso with a soft launch. Nov. 20, 2015. Credit: KFOX14/CBS4
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This is the first Miniso in El Paso, and even though it’s not the first one in the state, Tafoya said it’s the largest in Texas.
Regular hours are Monday through Saturday from 10 a.m. to 9 p.m. and Sundays from 11 a.m. to 7 p.m.
The store will close on Thanksgiving Day but will reopen on Black Friday at 7 a.m.
Miniso is located at 6101 Gateway Blvd. West Ste #2B, at Bassett Place, next to Marshalls.

Chinese retailer ‘Miniso’ opens in El Paso with a soft launch. Nov. 20, 2015. Credit: KFOX14/CBS4
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