A variety store chain founded in China has debuted in Grand Prairie: Miniso, known for its pop culture goods sold at bargain prices, has opened a shop at at 5240 S SH 360 #3000 in Lake Prairie Town Crossing, on the southeast corner of Camp Wisdom Road.
According to GPTX, they debuted in mid-November in the space previously occupied by Rue 21, the teen clothing retail chain that went bankrupt and shut down all locations in 2024.
Miniso first debuted in Guangzhou, China, in 2013 and has quickly spread across the globe. They sell cosmetics, stationery, kitchenware, plush toys, beauty items, key chains, electronics, fragrance, collectibles, lip tints, anime figures, just all kinds of cheap plastic disposable impulse-buy crap, plus a small food section with instant noodles and Lays potato chips in Asian flavors.
At first glance, they resemble Daiso, the similar-seeming Japanese chain, with some claiming that they’re deliberately trying to appear to be Japanese.
Miniso is best known for its collaborations with franchises such as Hello Kitty, Disney, Barbie, Harry Potter, and My Little Pony, in products such as costume jewelry, travel mugs, and flip-flops.
Miniso also makes its own house brand, in plushies shaped like chicken legs, capybaras, and broccoli.
The stores boast themed zones and promote a relaxing, treasure-hunting and engaging shopping experience with “delightful surprises” that appeals to all demographics.
There are currently 40 locations in Texas, including seven in the DFW area, nearly all in malls: Fort Worth, Burleson, Hurst, Arlington, Euless, Grapevine, and at the H-Mart center in Plano. Grand Prairie makes it eight.