LUBBOCK, Texas (KCBD) – KCBD and the South Plains Food Bank invite you to join us in the fight against hunger during U Can Share 2025.
Tune in every day from Dec. 8 through Dec. 12 to see KCBD’s live coverage from United Supermarkets at 82nd and Frankford Avenue as we share the mission of the South Plains Food Bank and see the generous contributions of individuals, schools, businesses and organizations from across the area.
We ask for funds instead of food to help focus our resources in the areas they are most needed and to better serve people across the South Plains living with food insecurity.
The SPFB can turn $1 into three meals with its buying power. Plus, the food bank can purchase food with the correct nutritional requirements and size dimensions to fit in its boxes.
You can easily make your donation on the South Plains Food Bank website.
There are many additional ways you can get involved this year, including:
Drop off a donation at the U Can Share broadcast site, United Supermarkets at 82nd Street & Frankford Avenue.Call the SPFB to donate over the phone at 806-763-3003 or drop off a donation at the SPFB, 5605 M.L.K. Jr BlvdCheck-Out Hunger: Donate at the register at United Supermarkets & Market Street locationsJoin the raffle for prizes and the drawing will take place during the 6 p.m. newscast on December 12.
U Can Share is a community-wide effort that began 43 years ago as a service project at KCBD NewsChannel 11, spearheaded by former news director Skip Watson. It has spread to feed thousands of people across the South Plains.
The funds collected during the drive help the South Plains Food Bank serve the hungry well into the new year for families in need. One in seven people across the South Plains are food insecure. One in four are children.
Donations also help the South Plains Food Bank with its numerous programs, including Children’s Feeding, its Mobile Pantry, Farm & Orchard and Youth Leadership program.
The SPFB services 19 counties with a population of more than 500,000 people.
For more information about donations, visit the South Plains Food Bank website.
***Disclaimer***
SPFB will not accept food donations at U Can Share based on the recommendations of Feeding America and Feeding Texas.
Copyright 2025 KCBD. All rights reserved.