Campaigns are always trying to think of creative ways to reach voters. Always thinking there must be something more cost-effective – and simply more effective – than knocking on doors, sending mail, and making phone calls. Well, there isn’t. But we’re getting closer with social media and text messaging. Especially when it comes to replacing phone calls, since every year fewer people answer unknown numbers.
The thing I can’t understand is how some political pundits swear by putting up signs on every street corner, but those same folks think texting voters doesn’t work. Be honest. What does a sign really do? People drive by, glance at a name, and maybe remember it for two seconds. That’s it. A text does the same thing – it puts your name in front of someone – but it also gives you a chance to get an immediate response. Ask, “Can we count on your support?” or “Do you have any questions about our campaign?” and see how many people write back. That’s real engagement, not just real estate.
Political texting isn’t random or shady. It’s regulated. Campaigns go through a process called 10DLC verification, where they register their organization, identify their purpose, and submit sample messages before they’re allowed to text anyone. Carriers monitor this traffic, and a simple STOP reply removes you from that campaign’s list immediately.
Not every text you get comes from the same group. Some are from candidates themselves, others from PACs or nonprofits supporting them. They can’t legally coordinate, but they often text around the same time, which makes it feel like one big wave.
Texting isn’t meant to replace block walking or knocking on doors. It’s just another way to connect. In a time where most people don’t answer unknown calls, it’s a way for campaigns to have a real conversation with voters. You can delete it, ignore it, or reply and ask questions. Someone on the other end can see it and respond.
And honestly, that’s the part we should embrace. For all the talk about wanting more informed voters, texting is one of the few ways campaigns can directly tell you who they are and what they stand for. You don’t have to agree or even reply, but it’s still part of the democratic conversation.
So, the next time your phone buzzes with a campaign text, don’t get mad at the message. Get curious. Find out who’s reaching out, and why.
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