What To Expect At Lubbock's Pancho Clos Holiday Event

If you’ve lived in Lubbock long enough, you know Christmas doesn’t really begin until Santa’s cousin from south of the border shows up. And this year, he’s right on schedule! Pancho Clos is coming back to town on Saturday, December 6th from 2 to 4 p.m. at the Maggie Trejo Supercenter–and trust me, this is one of those Lubbock traditions that hits you right in the corazon.

A Holiday Tradition with Deep Lubbock Roots

Pancho Clos isn’t just a fun character, he’s a piece of Lubbock history. The tradition started way back in 1971 thanks to three community icons from the American GI Forum: Bidal Aguero, Gus Medina, and Jesse Reyes. Their mission was simple–bring joy, generosity, and a little sabor to families in the neighborhood during the holidays.

What began as a small community gathering has grown into a full-blown celebration, powered by generations of volunteers and local groups. In 2020, Fiestas del Llano Inc. took the reins to continue the founders’ vision, and they’ve kept this beloved West Texas tradition thriving.

If you grew up in Central Lubbock, chances are you’ve stood in line holding a cup of hot chocolate, waiting for Pancho Clos to arrive. And now it’s time for the next generation to make those memories too.

Free Toys, Hot Dogs, Piñatas, and Plenty of Holiday Cheer

This year’s event delivers all the classics. Kids under 12 will receive a free toy, and everyone—yes, EVERYONE—gets a festive bag of fruit and candy. Volunteers will be serving hot dogs and hot chocolate while supplies last, so plan to get there early.

While you wait for your family photo with Pancho Clos, kids can take a swing at the piñata, dance along to the música, and soak up that cozy neighborhood holiday vibe. It’s all happening outdoors at the Maggie Trejo Supercenter, so bring a jacket… and maybe a backup jacket. It is Lubbock in December, after all.

Fiestas del Llano Inc

Fiestas del Llano IncPowered by Volunteers and Local Supporters

Events like this don’t happen on their own. Huge thanks go out to Girl Scouts Troop 6073, Tomorrow’s Leaders, Mi Raza Unidos, Manos Unidas, LULAC Council 263, Fiestas del Llano board members, and so many others who give their time and corazón.

And of course, shout-out to the 2025 sponsors: Fiestas del Llano Inc., Liggett Law Group, Dustin Burrows, Frank Gutierrez, Lala Chavez, Mi Raza Unida, Relentless Few Motorcycle Club, El Editor Newspaper, and more supporters soon to be announced.

Fiestas del Llano Inc

Mark your calendars, Lubbock. Bring the kiddos. Bring the neighbors. Bring the holiday spirit.

Nos vemos con Pancho Clos!

Where is the best place to get coffee in Lubbock?

Gallery Credit: Landon King

If you could rename Jones Stadium, what would be the new name?

Gallery Credit: Landon King

What To Expect At Lubbock’s Pancho Clos Holiday Event

Tags: