The one-of-a-kind experience opened on Oct. 16
Forget movie nights and escape rooms, Plano just got its own portal to another realm. VIBRANT Studios teamed up with Hasbro and Wizards of the Coast to launch Dungeons & Dragons: The Immersive Quest, a massive fantasy adventure that promises dragons, treasures and maybe even a critical hit or two.
The one-of-a-kind experience opened on Oct. 16 at 2712 Central Expressway, marking its very first U.S. stop.
Enter The Realm
Inside more than 16,000 square feet of fantasy-filled space, guests will step into a living, breathing D&D campaign. Participants choose their character class before embarking on a mission to recover a magical gem, encountering fearsome creatures and solving challenges along the way. The grand finale? A showdown with a dragon that’s sure to test your courage (and your dice luck).
The adventure combines live performance, cinematic storytelling and immersive environments, creating a sensory experience where every decision matters.
Photo: Dungeons & Dragons: The Immersive Quest
“Every element — from scenic design to interactive storytelling — was created to welcome longtime players while offering an accessible, wondrous entry point for first-time adventurers,” said Eric Brouillet, president and founder of VIBRANT Marketing, in an official statement.
More Than A Quest
After saving the realm, visitors can refuel and celebrate at the themed marketplace. Expect fantasy-inspired food and drinks, exclusive collectibles and photo ops with the legendary paladin STRONGHEART. The experience is family-friendly and open to anyone eight and older, no D&D experience required.
“For more than 50 years, Dungeons & Dragons has united millions of players through epic storytelling, boundless imagination and the thrill of adventure,” said Hasbro Senior Vice President of Global Experiences, Partnerships and Music Matt Proul. “After enchanting fans in Canada, Dungeons & Dragons: The Immersive Quest is now inviting U.S. fans to step inside the story, become the heroes of their own quest and see the magic of D&D come alive like never before.”
Plan Your Adventure
Dungeons & Dragons: The Immersive Quest runs in Plano for four months before moving to its next city. Adventures last about 60 minutes, but guests can linger at the marketplace as long as they like. Tickets range from $32.90 to $61.90, with time slots every 30 minutes. Buy your tickets here.
Photo: Dungeons & Dragons: The Immersive Quest
Hours are Wednesday through Friday, 3–9 p.m., and Saturday and Sunday, 10 a.m.–9 p.m. (Closed Mondays and Tuesdays.)
So grab your dice, sharpen your sword and prepare to roll initiative. Plano’s latest attraction is proof that sometimes the best adventures happen right in your own backyard.
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