If you need a reason to dig that truly questionable Christmas sweater out of the closet, Dairy Queen just handed Lubbock a very sweet one. On Friday, December 19th, participating DQ restaurants across Texas–including right here in Lubbock–are celebrating National Ugly Sweater Day with a FREE mini Blizzard Treat for guests who show up wearing an ugly sweater.
This is a one-day-only offer, and it’s available exclusively through the DQ app. Guests must redeem the deal in person, so yes–you’ll need both your sweater and your phone to make this holiday win official.
How Lubbock Can Score the Free Mini Blizzard
The rules are simple and very on brand for December in West Texas:
Wear an ugly sweater
Open the DQ app
Visit a participating DQ restaurant on Friday, December 19th
Redeem the offer in person
That’s it. No purchase required. No judging panel for sweater quality–though if yours lights up or features a reindeer doing something questionable, bonus points in the court of public opinion.
READ MORE:Â What To Expect At Lubbock’s New Churrito Loco
It’s the perfect excuse to take a break from holiday shopping, escape wrapping-paper chaos, or just enjoy five minutes of peace while the kids argue over which Blizzard flavor is best.
Holiday Blizzards and New Eats at Texas DQ
According to Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council, the timing couldn’t be better. The DQ Holiday Blizzard Menu is in full swing and includes the NEW Peppermint Bark Blizzard Treat, along with the returning fan-favorite Frosted Sugar Cookie Blizzard Treat.
And if you’re more in a savory mood before dessert–because balance–DQ restaurants in Texas are also rolling out all-new Chicken Tenders, made from 100% chicken tenderloin, marinated in a signature spice blend, breaded, and cooked to crunchy perfection.
A Lubbock Holiday Tradition in the Making
For more than 78 years, DQ restaurants in Texas have been gathering spots for families, friends, and post-game ice cream runs. This Ugly Sweater Day promotion feels tailor-made for Lubbock–equal parts festive, fun, and food-focused.
READ MORE:Â Joyful Poppin Brings A Candy Wonderland To Lubbock
DQ is also offering holiday-themed gift cards, making it easy to share the joy (or just ensure future Blizzards for yourself).
So, Lubbock, grab your ugliest sweater, download the app, and claim your free mini Blizzard on December 19th. Because if you’re going to wear something that ugly, it should at least come with ice cream.
Josh Abbott Returns to Lubbock for a Sweet Homecoming at Dairy Queen
Gallery Credit: Dairy Queen
Oktoberfest 2025 at Escondido Grill & Spirit Ranch!
Gallery Credit: Landon King