For El Paso, the holiday season does not officially begin with lights, music, or even presents. It begins when Tamales Lupita goes viral again and the parking lot turns into a full-blown Christmas traffic situation.
For decades now, Lupita’s has been a cornerstone of holiday tradition in the Sun City. Every year, right on cue, the lines stretch out of the building, cars spill into the street, and families patiently wait their turn to stock up on dozens of tamales to take home for Nochebuena and every celebration that follows. It is not chaos. It is ritual.
FitFam posted a video showing exactly what locals expect to see around this time of year: wall-to-wall customers, packed parking spaces, and a steady flow of people hauling bags of tamales like precious cargo. For anyone who has lived here long enough, it was less “wow” and more “yep, that checks out.”
Out-of-towners might see a crowded parking lot and long lines and wonder why anyone would bother. Locals know better. Those tamales are showing up at office potlucks, family dinners, neighbor drop-offs, and midnight snack plates across the city. They are part of the shared experience of the season.
So if you drive by Tamales Lupita this week and think something wild is happening, don’t worry. Nothing is wrong. This is exactly how it’s supposed to look.
In El Paso, the holidays don’t smell like pine trees. They smell like masa, chile, and tradition. And Lupita’s is right at the center of it all.
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