1 Person killed in central Lubbock crash
LUBBOCK, Texas (KCBD) – One person is dead after a vehicle crashed into an apartment complex early Thursday…
1 Person killed in central Lubbock crash
LUBBOCK, Texas (KCBD) – One person is dead after a vehicle crashed into an apartment complex early Thursday…
Lubbock mother and son to graduate from Texas Tech the same week
LUBBOCK, Texas (KCBD) – Rose Torres and her youngest son, Sunny, will graduate from Texas Tech University this…
Whataburger NIL Case Study | Texas Tech Student-Athlete Marketing Campaign
Whataburger partnered with Texas Tech Athletics and Learfield to launch a multi-touch NIL campaign designed to deepen community…
Texas Tech appoints Reecy to VP post in ag
Texas Tech University has appointed James Reecy, Ph.D., as the new vice president for research and innovation. A…
Aleah Ramirez signs with Lubbock Christian | Local Sports
On Monday, Goddard cheerleader Aleah Ramirez signed her Letter of Intent to continue her cheer career at Lubbock…
Renae Boone – Women’s Basketball Coach
Renae Boone enters her second season as the Lady Raiders’ assistant coach in 2026-27. The Lady Raiders broke…
Texas Tech Names New Dean of University Libraries | May 2026 | Texas Tech Now
Seth Porter has served as the dean of the Kraemer Family Library and Chief Innovation Officer at the…
Monterey High School seniors remember classmate killed in fireworks accident
LUBBOCK, Texas (KCBD) – Monterey High School seniors are remembering a classmate who won’t walk the stage with…
Texas Tech’s Canady & Terry Player of the Year Top 10 Finalists
NiJaree Canady and Kaitlyn Terry were both named to the Top 10 for the USA Softball Collegiate Player…
Lubbock attorney Bob Craig celebrates 50 years of work
LUBBOCK, Texas (KCBD) – A Lubbock attorney is celebrating a major milestone this year: 50 years of service…
Texas Tech ‘On and On’ campaign surpasses $1 billion in donations
LUBBOCK, Texas (KCBD) – Texas Tech University’s ‘ON&ON’ fundraising campaign has raised more than one billion dollars, creating…