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<\/p>\nIf everything old is new again, then everything thrifted is cool again. <\/p>\n
In Dallas, the cultural shift has given rise to a booming resale market that has quickly become one of the city\u2019s most dynamic retail segments \u2014 and that rise is expected to continue. <\/p>\n
With nearly 70 secondhand stores in the city \u2014 from themed resale stores in Bishop Arts to the luxury consignment boutiques in Knox-Henderson and even larger chains like Second Street, Goodwill and Thrift Giant \u2014 the city has become a thriving secondhand hub for big and small retailers. <\/p>\n
Related<\/p>\n
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The D-FW resale scene is no longer an obscure subculture of the retail world, it\u2019s now front and center. The city\u2019s rapid growth and steady steam of new residents and company headquarters has catapulted the area into a major force in the retail landscape. <\/p>\n
\u201cDallas really is a retail hub, not just for Texas, you know, it not just for America, for the world,\u201d said Dr. Chris Penney, the program director of entrepreneurship at the University of North Texas.<\/p>\n
D-FW Retail News<\/p>\n
By signing up, you agree to our\u00a0Terms of Service<\/a>\u00a0and\u00a0Privacy Policy.<\/a><\/p>\n According to the Boston Consulting Group, the secondhand fashion and luxury market is growing three times faster than the firsthand market. And this momentum is only expected to grow in the years to come. <\/p>\n A 2025 report from ThreadUp, a web-based apparel marketplace, expects the secondhand apparel market to reach $74 billion by 2029. <\/p>\n However, secondhand shopping didn\u2019t always have such positive connotations, as it was sometimes associated with thrift store-buying that can be a lifeline for the economically disadvantaged. <\/p>\n \u201cThere was almost like a negative stigma to some extent,\u201d said Penney, an associate professor of management at UNT.<\/p>\n Today, however, that perception has flipped. Jennifer Mayrath, the general manager at Clotheshorse Anonymous, a luxury consignment store, sees this change firsthand. <\/p>\n \u201cIt was [once] taboo to be selling your clothes or buying secondhand and now it\u2019s so common,\u201d she said. <\/p>\n This cultural shift stems from several factors. Catlin Brax, owner of AAVintage, more commonly known as the \u201cdenim whisperer,\u201d explained that \u201cthe education about sustainability and social media\u2019s obsession with thrifting and seeing influencers in a vintage piece has propelled people to want to shop vintage.\u201d <\/p>\n A customer departs Clotheshorse Anonymous while another continues to shop on Tuesday, Dec. 30, 2025, in Dallas.<\/p>\n Angela Piazza \/ Staff Photographer<\/p>\n \u2018The thrill of the hunt\u2019<\/p>\n Price is also a key driver of thrifting popularity. According to a 2025 market analysis conducted by OfferUp, a mobile marketplace app, 69% of shoppers turn to secondhand when the economy gets shaky. That has certainly been the case for some consumers, battered by inflation and high borrowing costs that have sparked an affordability crisis. <\/p>\n Still, the appeal goes beyond economic anxiety; shoppers are increasingly motivated by the value they can find.<\/p>\n \u201cIt\u2019s considered a status symbol when you can find something really cool for a pretty low price,\u201d said Blythe Ingram, a professor of marketing at Southern Methodist University. <\/p>\n And beyond price, simply finding something unique keeps shoppers coming back.<\/p>\n Adele Meyers, the executive director of the National Association of Resale and Thrift Shops, explains: \u201cPeople love the thrill of the hunt, and they like unique items. It isn\u2019t like walking into a big box store and seeing racks of the same items in different colors and different sizes.\u201d <\/p>\n Although people are increasingly consuming secondhand goods, the realities for small, independently owned businesses are nuanced. <\/p>\n Alison Volk, a publicist for Clotheshorse Anonymous, and Jennifer Mayrath, the director of operations, flip through vintage reversible designer coats on Tuesday, Dec. 30, 2025, in Dallas.<\/p>\n Angela Piazza \/ Staff Photographer<\/p>\n The city of Dallas alone has dozens of secondhand stores spanning consignment and furniture, and the industry\u2019s rapid industry has brought new opportunities, and often more foot traffic.<\/p>\n But it has also heightened competition, especially from online platforms. <\/p>\n Donald Shelly, a professor of finance at SMU, explains that \u201cso much in traditional retail has gone online. So that\u2019s hurt some businesses, it\u2019s helped businesses, if you can go online, but the smaller you are, the harder it is to do.\u201d <\/p>\n Yet Shelly notes that brick and mortar isn\u2019t going anywhere. \u201cEverything\u2019s not gonna go online,\u201d Shelly said. \u201cPeople still want to go in, they want to try it on, they want to look at it.\u201d<\/p>\n For Clotheshorse Anonymous in the Preston Forest Village shopping center in North Dallas, this means adapting in real time. The popularity of online resale sites, like TheRealReal or Fashionphile, has compelled brick-and-mortar shops to rethink their pricing.<\/p>\n Mayrath notes that \u201cthe online competition has affected our pricing strategy.\u201d Her team at Clotheshorse Anonymous now monitors online pricing and aims to match or be below to stay competitive.<\/p>\n Carving a niche<\/p>\n As the resale market accelerates, the strongest opportunity for physical stores lies in what online platforms can\u2019t replicate: community ties, curated inventory and a memorable in-store experience. SMU\u2019s Ingram emphasizes that this is a powerful advantage for brick-and-mortar retailers. <\/p>\n \u201cThey can own the customer experience in a way that these online places like TheRealReal and others really can\u2019t,\u201d Ingram explained. \u201cAnd so they can listen to their customers, they can understand what they\u2019re looking for.\u201d <\/p>\n Meyers, of the National Association of Resale and Thrift Shops, echoes that sentiment, stressing that in an increasingly competitive landscape, \u201cthe biggest thing is customer service [and] really emphasizing the in-store experience.\u201d<\/p>\n For small stores, differentiation is critical. Rather than trying to beat online platforms and large chains on price alone, secondhand stores must lean into what makes them special, according to some market participants.<\/p>\n \u201cYou\u2019ve got to figure out something where it\u2019s kind of unique,\u201d Shelly said. \u201cWhere you\u2019re not just competing on price.\u201d<\/p>\n For many brick-and-mortar stores, that could mean owning a niche in the market, and making sure people recognize it. Seasoned thrifters may know exactly where to go for a designer piece, last-minute costume find or quality denim, but some new shoppers often don\u2019t know what each store specializes in. <\/p>\n When avid thrifter Ariana Ybarra moved to Dallas four years ago, she admitted, \u201cI didn\u2019t get the hang of knowing where to go until I personally tried out each store.\u201d <\/p>\n That gap in awareness is what Ingram believes stores need to bridge to stay competitive. \u201cIf they did a better job of owning that position and marketing that position, then they could very easily drive some serious traffic,\u201d she said. <\/p>\n Most independently owned shops don\u2019t have the time or resources for an extensive marketing campaign. But even without a hefty marketing budget, stores can leverage their own expertise to drive traffic. <\/p>\n Because most store owners know which items are top sellers, Ingram suggests consistent small tactics like an \u201cemail newsletter once a week, that\u2019s baby steps to potentially drive traffic into the store. And now you\u2019re building the business and building brand affinity, because you\u2019re highlighting items that you know your customers like,\u201d she said. <\/p>\n But behind that growth are the independently owned stores that anchor neighborhoods by creating jobs, helping residents clear out closets, and contribute to local initiatives. <\/p>\n \u201cOur members are very supportive of their communities, of the nonprofits and the missions in their community,\u201d Meyers said. \u201cThey really do give back.\u201d<\/p>\n There were two brick-and-mortar stores and several ATM-style cupcake machines in North Texas.<\/p>\n The store will remain open under a long-term lease with the new land owner.<\/p>\n","protected":false},"excerpt":{"rendered":"If everything old is new again, then everything thrifted is cool again. In Dallas, the cultural shift has…\n","protected":false},"author":2,"featured_media":110359,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[160,162,161,952],"class_list":{"0":"post-110358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-plano","8":"tag-plano","9":"tag-plano-headlines","10":"tag-plano-news","11":"tag-retail"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/110358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=110358"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/110358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/110359"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=110358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=110358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=110358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/BGI37G5M4JCYHETTJEOR4QKSDQ.jpg\")
<\/p>\n![\"Alison](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/3AZHCLOAEJAXRPWQFJQRKTOMHE.jpg\")
<\/p>\n![\"Interior](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/1767530890_626_LKS4RYIPQLUGZTI4236OTSBJGI.jpg\")
<\/a>Sprinkles Cupcakes closes all locations on New Year\u2019s Eve, including those in D-FW<\/a><\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/RNJ7Q6WYRFE2C3AHZ47WMF3444.jpg\")
<\/a>Saks Global sells its Neiman Marcus Beverly Hills site<\/a><\/p>\n