{"id":113322,"date":"2026-01-06T22:55:14","date_gmt":"2026-01-06T22:55:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/113322\/"},"modified":"2026-01-06T22:55:14","modified_gmt":"2026-01-06T22:55:14","slug":"dallas-based-900lbs-helps-light-up-americas-250th-with-washington-monument-projection-display-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/113322\/","title":{"rendered":"Dallas-Based 900lbs Helps Light\u00a0Up America’s 250th With\u00a0Washington Monument Projection Display \u00bb Dallas Innovates"},"content":{"rendered":"

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900lbs helped create the projection mapping display on the Washington Monument to celebrate America’s 250th birthday year. [Video still: Freedom 250]<\/p>\n

Dallas-based experience design agency 900lbs helped mark the beginning of America\u2019s 250th birthday in the nation\u2019s capital with a six-night projection display on the Washington Monument.\u00a0<\/p>\n

The event began on New Year\u2019s Eve, as an immersive, projection-mapping spectacle lit up the famous 555-foot marble obelisk, creating \u201can immersive, luminous canvas that narrates our nation\u2019s discovery, expansion, independence, and vision for the future.\u201d<\/p>\n

That\u2019s according to Freedom 250, a national, non-partisan organization that\u2019s leading America\u2019s year-long 250th celebration.<\/p>\n

\"\"<\/p>\n

900lbs helped create the projection mapping display on the Washington Monument to celebrate America\u2019s 250th birthday year. [Video still: Freedom 250]<\/p>\n

900lbs was one of five teams that collaborated on the projection-mapping experience, which covered all four sides of the monument and ended Monday night in a final presentation, which also included a fireworks show. (The other teams taking part included LMGSI, ESI, DCE, and Yellow Dog.)<\/p>\n

900lbs Founder and CEO Steve Deitz, told Dallas Innovates that his team collaborated to create \u201clarge-scale visual content and animation telling special stories of our country\u2019s 250-year history on a scale of 555 feet tall.\u201d<\/p>\n

\u2018A technical challenge\u2019 throughout the process
\n\"\"<\/p>\n

[Photos: 900 lbs]<\/p>\n

\u201cAt 555 feet tall, the unique aspect ratio of the structure was a technical challenge throughout the planning, storyboarding, and creative direction process,\u201d Deitz added in a LinkedIn post<\/a>. \u201cWe had to think through the best ways to crop, shift, and transition through the various scenes and \u2018screensavers\u2019 for 2.5D and 3D animation production.\u201d<\/p>\n

\u201cOnsite projection tests helped us get a good understanding of how the structure would catch light with contrast,\u201d Deitz added. \u201cThe amount of viewership that saw our visuals [over the last six nights] gives me goosebumps. This has been so magical and so memorable.\u201d<\/p>\n

\"\"<\/p>\n

900lbs helped create the projection mapping display on the Washington Monument to celebrate America\u2019s 250th birthday year. [Video still: Freedom 250]<\/p>\n

It\u2019s not the first time 900lbs has partnered to do something notable. In 2024, the company teamed up with Dallas retail technology powerhouse Glass-Media to launch PeerVsn<\/a> (pronounced Peer Vision), a new venture that makes life-size, real-time streaming communication accessible across industries.<\/p>\n

You can see a video showing the Washington Monument projection mapping on the Freedom250 website<\/a>.<\/p>\n

Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n

Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n

\u00a0<\/p>\n

\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n

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