Having been on the infield of Texas Motor Speedway a number of times, I can tell you the importance of a good cup of coffee in the morning of race week.\u00a0<\/p>\n
TMS said on Wednesday that it\u2019s got a new brand to offer through a NASCAR-style\u00a0partnership.<\/p>\n
Katz Coffee has entered into a multi-year partnership with TMS to serve as the official coffee, tea, and lemonade provider of \u201cThe Great American Speedway,\u201d the companies announced.<\/p>\n
The partnership will make Katz Coffee products available throughout the facility during race weekends and special events. Texas Motor Speedway Executive Vice President and General Manager Mark Faber said the agreement will enhance the fan and customer experience by offering high-quality beverages across the venue.<\/p>\n
Founded in 2003 and headquartered in Houston, Katz Coffee is the largest specialty coffee roaster in Texas. The company specializes in small-batch and custom roasting, sourcing green coffee beans from farmers around the world and roasting each batch with care and purpose.<\/p>\n
Katz Coffee owner Avi Katz said the partnership reflects a shared emphasis on community and excitement, bringing the company\u2019s products to fans during major race-day moments at the speedway.<\/p>\n
Race fans will get their first taste of the partnership during the May 1\u20133 NASCAR weekend at TMS. The weekend includes the NASCAR CRAFTSMAN Truck Series SpeedyCash.com 250<\/a> on May 1;\u00a0the Andy\u2019s Frozen Custard 340 NASCAR O\u2019Reilly Auto Parts Series<\/a> race on\u00a0May 2 \u2014 we\u2019ve had lots of Andy\u2019s (righteous) Frozen Custard over the year;\u00a0and the W\u00dcRTH 400 presented by LIQUI MOLY NASCAR Cup Series<\/a> race at 2:30 p.m. on May 3.<\/p>\n Katz Coffee also supports the PTSD Foundation of America and Camp Hope, initiatives that aid combat veterans and their families.<\/p>\n","protected":false},"excerpt":{"rendered":"Having been on the infield of Texas Motor Speedway a number of times, I can tell you the…\n","protected":false},"author":2,"featured_media":114328,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[116,118,866,117,50352,37700,11687,92],"class_list":{"0":"post-114327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fort-worth","8":"tag-fort-worth","9":"tag-fort-worth-headlines","10":"tag-fort-worth-inc-staff","11":"tag-fort-worth-news","12":"tag-katz-coffee","13":"tag-nascar","14":"tag-texas-motor-speedway","15":"tag-top-story"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/114327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=114327"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/114327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/114328"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=114327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=114327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=114327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}