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Photo: Point Blank Tequila<\/p>\n
Point Blank Tequila\u2014a newly launched, 100% additive-free tequila that just hit North Texas liquor stores\u2014recently took top honors at the 2025 PR%F Awards in Las Vegas, one of the beverage industry\u2019s premier competitions.<\/p>\n
All three varieties of the North Texas-based brand\u2014A\u00f1ejo, Blanco, and Reposado\u2014won medals for both taste and bottle design, which Point Blank said demonstrates the company\u2019s commitment to \u201cauthenticity, craftsmanship, and sustainability.\u201d<\/p>\n
\u201cPoint Blank has arrived,\u201d Co-Founder Andrew Summersett said in a statement. \u201cWinning across-the-board medals, right as we hit the market, is validation that Point Blank is not just another tequila on the shelf. This is tequila made the honest way, the hard way. No additives. No shortcuts. No nonsense. It\u2019s for discerning tequila drinkers who know the difference between ordinary and extraordinary.\u201d<\/p>\n
At the PR%F Awards, Point Blank A\u00f1ejo won a Double Gold medal, with a score of 98 out of 100, in the Tasting Competition and earned another Double Gold in the Design Competition, showing that the spirit \u201cexceeds industry standards in both flavor and presentation,\u201d the brand said.<\/p>\n
Blanco and Reposado also won accolades, with Blanco earning a Gold medal in Tasting and Silver in Design, while Reposado claimed Silver in Tasting and Gold in Design.<\/p>\n
Honors a \u2018vote of confidence\u2019<\/p>\n
Point Blank said that he PR%F Awards differ from traditional competitions in that they are judged exclusively by real-world buyers\u2014decision-makers from major retailers, distributors, and hospitality groups. Judges go through a two-part process: first, a double-blind tasting; then, a second round where judges see the bottle, read the ingredients, and evaluate the full presentation, from label and logo to design and shelf appeal.<\/p>\n
Each spirit is scored on its own merit using a 100-point system, making Point Blank\u2019s showing \u201ca strong vote of confidence from the people who actually decide what ends up in bars, stores, and hands across the country.\u201d<\/p>\n
The honors include recognition for the design of Point Blank\u2019s bottle, inspired by the pachita\u2014an old-school Mexican bottle once carried in saddlebags and satchels.<\/p>\n
\u201cThe Point Blank bottle is slim and shaped like a flask,\u201d Summersett said. \u201cIt\u2019s easy to hold, effortless to pour, and impossible to miss. I like to say that Point Blank Tequila is everything you need and nothing you don\u2019t.\u201d<\/p>\n
From field to bottle<\/p>\n
All three of Point Blank\u2019s expressions \u2014 Blanco, Reposado, and Anejo \u2014 are crafted from mountain-grown Blue Weber agave in San\u00a0Juanito de Escobedo, Jalisco, the birthplace of tequila.<\/p>\n
Each agave plant is grown organically at Destiladora Agave Azul, a family-owned plantation and distillery that \u201cblends generations of tradition with innovative sustainability,\u201d Point Blank said. The agave is harvested by hand at peak maturity, slow-roasted in traditional ovens, naturally fermented, and double-distilled for absolute purity.<\/p>\n
Each step of the process is led by Zandra G\u00f3mez Santiago, Point Blank\u2019s award-winning master distiller and a trailblazer in the male-dominated tequila industry. She ensures that every bottle meets the highest standards of excellence, the brand said.<\/p>\n
\u201cWhen you taste Point Blank tequila, you are experiencing tequila in its purest, most honest form,\u201d Summersett said. \u201cWe\u2019ve made zero compromises. It\u2019s unapologetically authentic.\u201d\u00a0<\/p>\n
Point Blank is also committed to eco-conscious tequila production. Pi\u00f1a waste is composted and returned to the fields, closing the agricultural loop. Bottles are made from 100% recycled glass, labels from agave fiber, and closures from recycled metal, \u201cproof that sustainability and sophistication can exist in the same bottle,\u201d the company said.<\/p>\n
\u2018Truth in a bottle\u2019 rolls out in North Texas<\/p>\n
Over the holidays, Point Blank began rolling out to North Texas retailers, with initial placement in select liquor stores in Fort Worth, Dallas, Weatherford, and the surrounding areas. It can also be ordered directly from the brand online.<\/p>\n
While Point Blank Tequila is being distributed first in North Texas\u2014Summersett lives in Aledo, outside of Fort Worth\u2014the brand said it will expand across the state and the southwest \u201cin the near future.\u201d<\/p>\n
\u201cWe didn\u2019t start Point Blank to blend in,\u201d Summersett said. \u201cWe set out to create something bold\u2014a tequila that can stand toe-to-toe with anything on the shelf. It sets the standard for what tequila should be. It\u2019s truth in a bottle.\u201d<\/p>\n
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