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Rendering of “supporters bar” planned by Atl\u00e9tico Dallas on Exposition Avenue [Image: Atl\u00e9tico Dallas]<\/p>\n
Atl\u00e9tico Dallas, a professional men\u2019s soccer team coming to the Cotton Bowl in 2027 as part of the USL Championship, is relocating its corporate headquarters from Richardson to Dallas\u2019 Fair Park with the help of a $200,000 economic development incentive grant from the city of Dallas.\u00a0<\/p>\n
The conditional grant is designed to support Atl\u00e9tico Dallas\u2019 relocation from Richardson to Dallas and the expansion of the club\u2019s operations within Expo Park, an area that\u2019s poised for \u201crenewed investment, job creation, and year-round community engagement,\u201d the city said.<\/p>\n
Atl\u00e9tico Dallas will lease around 12,000 square feet at 820 Exposition Avenue near the gates of Fair Park and the DART Fair Park Station. The new HQ will include 1,500 square feet of street-facing retail space, which will serve as the club\u2019s official retail shop and a \u201cfront door\u201d for fans and visitors alike.\u00a0<\/p>\n
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Atle\u0301tico Dallas is relocating to Expo Park across from Fair Park in Dallas. The move is celebrated in this image with footwork on the Margaret Hunt Hill bridge. [Photo: City of Dallas]<\/p>\n
\u2018Supporters bar\u2019 planned right across the street<\/p>\n
Across the street from Atl\u00e9tico Dallas\u2019 new HQ, the club is planning a new \u201csupporters bar\u201d tentatively called The Den at Expo Park. It\u2019s slated to feature a 6,000-square-foot bar and restaurant and a 10,000-square-foot patio and beer garden wrapped around the club\u2019s first street soccer court. The goal is to provide public access to the game while \u201cactivating the neighborhood in new ways,\u201d the city said.<\/p>\n
The street soccer court is slated to open in time for the 2026 FIFA World Cup<\/a> this June, with the supporters bar opening later this summer. The street soccer court is the first phase of a broader collaboration planned with Kyle Martino and Street FC. The collaboration will support Atl\u00e9tico Dallas\u2019 long-term vision to expand access to soccer and public play spaces across the city, the city said.<\/p>\n \u201cThis move is about much more than an office,\u201d Matt Valentine, founder and chairman of Atl\u00e9tico Dallas, said in a statement. \u201cRelocating our headquarters to Expo Park allows us to put down roots in a historic and culturally significant part of Dallas while creating a true hub for community, creativity, and connection. We\u2019re building a place that welcomes fans year-round and reflects our commitment to growing the game and giving back to the city that\u2019s embracing us.\u201d\u00a0<\/p>\n With the relocation, Atl\u00e9tico said it will retain 12 existing jobs and create up to 85 new jobs over the next five years. The new jobs include front office, executive, professional, administrative, coaching, and player positions with a commitment to local hiring and workforce development.\u00a0<\/p>\n Assistant Dallas City Manager Robin Bentley called Atl\u00e9tico Dallas\u2019 new home \u201ca vibrant and growing hub for business, culture, and community.\u201d<\/p>\n \u201cThis investment and corporate relocation will further strengthen our commitment and vision to create dynamic spaces to draw residents, sports fans and visitors to the Fair Park neighborhood in the heart of Dallas,\u201d Bentley added in a statement.<\/p>\n Atl\u00e9tico Dallas will also partner with Dallas College as part of a workforce development initiative designed to create career pathways and professional opportunities for local students, the city said.<\/p>\n Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n \u00a0<\/p>\n \tR E A D\u00a0\u00a0 N E X T\t<\/p>\n \t North Texas has plenty to see, hear, and watch.\u00a0Here are our editors’ picks. Plus, you’ll find more selections to “save the date.”<\/p>\n \t Creatives Care Dallas brings virtual care, behavioral health, 2,000+ medications with zero copay, and more to Dallas County’s gig workers. The community initiative is powered by Arete Health Shield in partnership with the Dallas Music Office.<\/p>\n \t D CEO and Dallas Innovates have expanded The Innovation Awards 2026 with more individual and company categories this year. Now is your chance to be part of the region\u2019s defining recognition for innovators.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/calendar-lukpedclub_istockphoto_weekly-calendar-811171674_1027x1027.jpg\")
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