{"id":124801,"date":"2026-01-15T20:48:09","date_gmt":"2026-01-15T20:48:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/124801\/"},"modified":"2026-01-15T20:48:09","modified_gmt":"2026-01-15T20:48:09","slug":"matthew-mcconaughey-trademarks-himself-to-prevent-ai-fakes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/124801\/","title":{"rendered":"Matthew McConaughey trademarks himself to prevent AI fakes"},"content":{"rendered":"

AUSTIN, Texas \u2014\u00a0According to a report in the Wall Street Journal,<\/a> actor Matthew McConaughey has filed eight trademark applications to the U.S. Patent and Trademark Office with clips of him smiling, talking and saying his famed \u201cAlright, alright, alright,\u201d from 1993\u2019s \u201cDazed and Confused,\u201d in an effort to prevent AI apps and users from using his likeness.<\/p>\n

\u201cMy team and I want to know that when my voice or likeness is ever used, it\u2019s because I approved and signed off on it,\u201d the actor said in an email to the Wall Street Journal. \u201cWe want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.\u201d\u00a0<\/p>\n

Though his lawyers are yet unaware of any operators that are attempting to use his likeness, they are filing these trademarks to get ahead of any sort of commercialization of their client without his consent. They\u2019re uncertain of how a judge would rule in any potential claim, but are securing the trademarks partially to deter any AI operators in advance.<\/p>\n

\u201cI don\u2019t know what a court will say in the end. But we have to at least test this,\u201d said McConaughey lawyer Kevin Yorn, according to the report. Yorn also represents many top Hollywood actors, including Scarlett Johansson and Zoe Salda\u00f1a.<\/p>\n

There is, as of now, no federal law that would govern the use of a celebrity\u2019s likeness without their consent, but a bill was introduced in Congress in 2024. It has yet to come to a vote.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"AUSTIN, Texas \u2014\u00a0According to a report in the Wall Street Journal, actor Matthew McConaughey has filed eight trademark…\n","protected":false},"author":2,"featured_media":124802,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[20301,2160,132,134,133,2777,1062,223,3621,27,2053],"class_list":{"0":"post-124801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-austin","8":"tag-app-for-your-consideration","9":"tag-app-top-stories","10":"tag-austin","11":"tag-austin-headlines","12":"tag-austin-news","13":"tag-entertainment","14":"tag-mike-dalonzo","15":"tag-news","16":"tag-technology","17":"tag-texas","18":"tag-top-stories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/124801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=124801"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/124801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/124802"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=124801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=124801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=124801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}