The company has launched a shop in shop \u201cclip in\u201d inside an OXXO convenience store.<\/p>\n
German bakery brand Ditsch has opened its first dedicated point of sale in the United States. The company has launched a shop\u2011in\u2011shop \u201cclip\u2011in\u201d inside an OXXO convenience store in El Paso, Texas, marking a significant step in its international expansion strategy.<\/p>\n
The new outlet brings Ditsch\u2019s classic pretzel products to the U.S. market for the first time. The menu features long\u2011standing favourites such as traditional pretzels, pretzel sticks and pretzel croissants, alongside the bakery\u2019s well\u2011known pretzel\u2011based pizza.<\/p>\n
Sebastian Kayser, CEO of Valora Food Service B2C, described the opening as \u201canother milestone\u201d for the brand. He said the partnership with OXXO, Latin America\u2019s leading convenience retailer, offers both growth potential and insight into evolving consumer expectations in new markets.<\/p>\n
The El Paso location sits within a heavily frequented OXXO store serving commuters, nearby residents and employees of surrounding businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"The company has launched a shop in shop \u201cclip in\u201d inside an OXXO convenience store. German bakery brand…\n","protected":false},"author":2,"featured_media":131846,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[138,140,139],"class_list":{"0":"post-131845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-el-paso","8":"tag-el-paso","9":"tag-el-paso-headlines","10":"tag-el-paso-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/131845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=131845"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/131845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/131846"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=131845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=131845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=131845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}