{"id":139041,"date":"2026-01-26T23:26:09","date_gmt":"2026-01-26T23:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/139041\/"},"modified":"2026-01-26T23:26:09","modified_gmt":"2026-01-26T23:26:09","slug":"meet-the-artist-behind-fort-worth-stock-shows-annual-themes-commemorative-scarves","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/139041\/","title":{"rendered":"Meet the artist behind Fort Worth Stock Show\u2019s annual themes, commemorative scarves"},"content":{"rendered":"

by David Moreno, Fort Worth Report
January 26, 2026<\/p>\n

Anytime Amy Myers walks the grounds at Will Rogers Memorial Center, she\u2019s on the lookout for anything that might spark her creativity.\u00a0<\/p>\n

When something at the livestock complex catches her eye, she writes simple notes, a word or two at a time, in her phone: vintage, neon lights and graffiti art.<\/p>\n

Those key words serve as the foundation for yearly themes she crafts as art director for the Fort Worth Stock Show & Rodeo. In her role, she designs the event\u2019s primary posters, program cover<\/a> and commemorative scarves and ties<\/a>. She has served as art director since 2013.<\/p>\n

This year\u2019s stock show theme, \u201cAlways a Perfect Fit,\u201d draws inspiration from denim jeans worn by cowboys and cowgirls.\u00a0<\/p>\n

\u201cI\u2019m pretty good at seeing something that strikes me creatively,\u201d Myers said. \u201cI\u2019ve done some really, really fun themes over the years.\u201d<\/p>\n

Matt Brockman, spokesperson for the stock show and rodeo, said Myers\u2019 artistic abilities play an important role in giving the event\u2019s marketing and branding efforts the \u201cunique feel, look and style that sets us apart from any other Western lifestyle event in Texas.\u201d\u00a0<\/p>\n

\u201cWe\u2019re very fortunate to have Amy on our team,\u201d he said via email. \u201cShe\u2019s made a major difference for us.\u201d<\/p>\n

\"\"Commemorative scarves from previous years of the Fort Worth Stock Show & Rodeo hang inside Amy Myers\u2019 office. The latest design hangs on the bottom left. (David Moreno | Fort Worth Report) <\/p>\n

One of the best parts of the job is creating each year\u2019s limited edition commemorative items, Myers said. The scarves and ties launched in 2013 have become popular, fast-selling souvenirs at the stock show and rodeo.\u00a0<\/p>\n

This year\u2019s commemorative scarves were designed with help from interns from the Young Women\u2019s Leadership Academy<\/a> in Fort Worth ISD. The design features bucking horses, steers and horseshoes in red, blue and white.\u00a0<\/p>\n

\u201cIt has taken on a life of its own,\u201d Myers said. \u201cWe use the theme for ideas, but (the scarf) is really one of those items we really can just be 100% creative with.\u201d\u00a0<\/p>\n

The gentlemen are much more picky about the ties than the ladies are about the scarves, Myers jokingly said.\u00a0<\/p>\n

\"\"Amy Myers designed a 2023 souvenir poster in honor of the Fort Worth Stock Show\u2019s longtime leader W.R. \u201cBob\u201d Watt Jr. (Courtesy photo | Amy Myers)<\/p>\n

With so many years spent designing themes for the stock show and rodeo, Myers finds it difficult to declare one her absolute favorite. One design that does hold a lot of sentimental value is a memorial poster she designed for longtime stock show leader W.R. \u201cBob\u201d Watt Jr., who died November 2022<\/a>.\u00a0<\/p>\n

Myers spent most of her childhood attending the Fort Worth Stock Show & Rodeo, as her father, Bill Royer, served as a longtime planning member for the event. Watts was a very close family friend and served as a mentor to Myers from a young age, she said.\u00a0<\/p>\n

\u201cI was so nervous making that cover,\u201d she said. \u201cHow do you do a fitting tribute to someone who meant so much to you? I put a lot into it.\u201d<\/p>\n

Even though the next Fort Worth Stock Show & Rodeo is nearly a year away, Myers is already in the midst of researching and brainstorming theme ideas. It\u2019s too early to share any concrete designs, she said, but early versions of the theme will begin to circulate in late April.\u00a0<\/p>\n

\u201cJust be ready to be surprised,\u201d she said with a laugh.\u00a0<\/p>\n

David Moreno is the arts and culture reporter for the Fort Worth Report. Contact him at david.moreno@fortworthreport.org or @davidmreports<\/a>.<\/p>\n

At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here<\/a>.<\/p>\n

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