{"id":140523,"date":"2026-01-28T00:53:43","date_gmt":"2026-01-28T00:53:43","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/140523\/"},"modified":"2026-01-28T00:53:43","modified_gmt":"2026-01-28T00:53:43","slug":"red-hot-western-trend-spurs-interest-at-dallas-market-center-trade-shows","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/140523\/","title":{"rendered":"Red-hot Western Trend Spurs Interest at Dallas Market Center Trade Shows"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDALLAS \u2014 Not even an impending ice storm could dampen the spirits of the retailers and exhibitors who turned out for this January\u2019s Dallas market. The weeklong event \u2014 dubbed Dallas Fashion Week by its organizers \u2014 showcased women\u2019s, men\u2019s, <a href=\"https:\/\/wwd.com\/tag\/western\/\" id=\"auto-tag_western\" data-tag=\"western\" rel=\"nofollow noopener\" target=\"_blank\">Western<\/a> and English apparel and accessories at the city\u2019s World Trade Center and adjacent Market Hall.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd while the weather did impact some of the show\u2019s traffic, particularly at the men\u2019s show where retailers in the path of the storm canceled their appointments out of caution, the vast majority made the trip to check out the latest looks for summer and fall. The biggest crowd seemed to be centered around the red-hot <a href=\"https:\/\/wwd.com\/footwear-news\/shoe-trends\/lainey-wilson-golden-west-valentines-boot-1238486772\/\" id=\"related_article_link_western\" data-tag=\"western\" rel=\"nofollow noopener\" target=\"_blank\">Western<\/a> market, with visitors \u2014 many in cowboy hats and boots \u2014 crowding into both permanent and temporary showrooms to add Western-themed apparel, footwear and accessories to their assortments.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe had a second consecutive record year of business,\u201d said Jade Opfer, chief executive officer of Montana Silversmiths, a Western accessories brand known for its belt buckles and jewelry. \u201cEvery month exceeded 2024. There\u2019s definitely an appetite for Western apparel and accessories.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOpfer said that it\u2019s not just traditional Western consumers who are gravitating to Montana Silversmiths, but people from outside the industry are also open to trying out the line.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMontana Silversmiths, which has a strong online business, is also sold at major retailers such as Boot Barn and Cavender\u2019s as well as farm-and-ranch retailers and travel centers. \u201cWe\u2019re seeing growth across the board,\u201d he said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBolos are among the most popular items, he said, attributing it to the popularity of country music, which he called a \u201cgamechanger.\u201d And it\u2019s not just men buying the ties \u2014 women are also wearing them, with sales now about even between the genders.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlso strong are belt buckles in sterling silver as well as rose gold, along with earrings and necklaces. He said the \u201cYellowstone phenomenon\u201d has been the driver of the belt buckle business. \u201cIt\u2019s the strongest it\u2019s ever been.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOpfer doesn\u2019t see the category fading anytime soon. \u201cBusiness has been gaining momentum for five years and I don\u2019t see it as a trend,\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDitto for the team at Lucchese, the El Paso, Texas-based boot and apparel brand. \u201cWe\u2019re definitely seeing a huge demand,\u201d said Fallon Appleton, senior brand manager of communication. \u201cNew customers are coming in and experiencing the brand. Instead of Western being a trend, it\u2019s becoming a staple.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Priscilla, the company\u2019s top-selling 17-inch-high model for women, has seen success of late with metallic finishes and more options will be offered later this year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlthough traditional cowboy boots remain the most popular, Lucchese is also targeting the crossover customer with a Made in Italy collection that was introduced for women this fall and is being expanded into men\u2019s for spring. The collection offers a lower heel and more \u201cmetropolitan\u201d styling, she said, such as ropers and moto-inspired models in a range of leathers.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLucchese has also seen growth in its apparel, which ranges from jeans and outerwear such as shearling coats to silk scarves with different Western-inspired motifs, Appleton said. \u201cWe offer head-to-toe styling, not just cowboy boots.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTom Striegel of Striegel Sales, a multibrand women\u2019s showroom, said both his exhibitors and their retail customers are upbeat. \u201cFor most of my accounts, the last couple of years were their best years,\u201d he said. \u201cRetailers are happy and buying like normal.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOne of those happy retailers was The James, which operates three women\u2019s stores as well as one men\u2019s store, Roman James, in the Grand Rapids, Mich., area. They carry elevated contemporary womenswear as well as modern sophisticated menswear from brands such as Liverpool Los Angeles, CK Bradley, Rails and Marine Layer.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccording to owners James Garnart and Deb Lopez, the women\u2019s stores have experienced 20 percent growth in each of the last three years and, since opening this August, the men\u2019s store has gotten off to a strong start. They\u2019re expecting to hit that double-digit number again this year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThey attributed their success to the fact that the market in Grand Rapids has either very high-end stores or opening price point retailers, so finding a home in between has proven to be the right formula.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe want to be the place for women to go for that $250 to $800 dress,\u201d Lopez said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThey also scour the market for brands that are not carried by other stores. \u201cWe\u2019re looking for cool pieces that not everybody has,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAt the Dallas market, they found several brands that fit the bill for both women\u2019s \u201cevent\u201d dresses and date-night tops as well as \u201ccool, edgy jewelry,\u201d Lopez said. In men\u2019s, Luchiano Visconti was on their shopping list.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPatty Hoffpauir of The Garden Room in Austin said sales in 2025 fell a little short of projections, but she attributed that to the overall sadness her customers experienced after the flash flood that killed 27 people at nearby Camp Mystic in July. Many of the children who perished were related to her customers, she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShe\u2019s hoping for a rebound this year. \u201cI think it will be an interesting year for boutiques,\u201d she said. Her store, which was established 47 years ago, specializes in mother-of-the-bride or groom dresses from Olvi\u2019s, Teri Jon, Connie Roberson, Komorov, Robin Kaplan and more, and her strategy is to continue to search out brands that are unique to the area.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAt the Dallas market, she was mainly hoping to get a \u201cpulse of what people are buying. I was looking for early fall and it just wasn\u2019t there,\u201d she said. She plans to return to the March market to complete her buy.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlthough she wouldn\u2019t provide specific figures on attendance, Cindy Morris, president and chief executive officer of the <a href=\"https:\/\/wwd.com\/tag\/dallas-market-center\/\" id=\"auto-tag_dallas-market-center\" data-tag=\"dallas-market-center\" rel=\"nofollow noopener\" target=\"_blank\">Dallas Market Center<\/a>, was pleased with the performance of the latest edition \u2014 despite the weather issues.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWeather had an impact on attendance more toward the weekend and more for men\u2019s versus the other shows,\u201d she said. \u201cBecause we are open daily with permanent showrooms, we are exploring ways to welcome buyers between shows. We also expect our March women\u2019s market to be well attended.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile men\u2019s may have been impacted, Morris deemed the entirety of Dallas Fashion Week a success. \u201cWe experienced an attendance increase over last year and every show and neighborhood reported steady traffic and order writing. But perhaps more importantly retailers took advantage of what makes Dallas unmatched: the ability to easily discover and buy across categories including women\u2019s, men\u2019s, Western and even gift and home. That\u2019s why more retailers are coming to Dallas.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd starting in July, the men\u2019s exhibitors will have a new home, and it\u2019s going to be inside the World Trade Center where the Western and women\u2019s brands are housed during markets. While temporary men\u2019s exhibits have been in the adjacent Market Hall building, a shuttle ride or long walk from the World Trade Center, starting this summer, they will be on the 11th floor. And next January, the mart will be relocating some of the design firms currently on the ninth floor to create a new home for temporary booths on that floor for the future. This also creates space for future expansion of the men\u2019s show.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHere are some of the top brands in men\u2019s, women\u2019s and Western from the latest market.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWrangler Footwear<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere\u2019s arguably no better place to showcase Wrangler footwear than the Dallas market, where the brand has a major presence. In July, the company signed a deal with Genesco Brands to create a wide range of shoes under the Wrangler name and this market saw the introduction of a Wrangler Footwear-specific showroom in Dallas. The collection is multipronged, with Western, work, outdoor and fashion categories all represented at a premium price point, with most models retailing for $160 to $240.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/445.jpg\" alt=\"Wrangler men's and women's footwear.\" data-lazy- data-lazy- height=\"1024\" width=\"731\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tSelection from the Wrangler footwear collection.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Genesco<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe Wrangler brand is on fire,\u201d said Rick Higgins, president of Genesco, who added that the collection leans into the denim company\u2019s authenticity and true Western heritage.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe men\u2019s and women\u2019s offerings include a range of Western models, such as feminine styles sporting stars, butterflies and hearts in traditional cowboy boots, low boots in pony hair and others with fringe. The men\u2019s Western offering includes boots with inlays and decorative stitching on the shafts.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere are also hybrids for everyday wear on farms and ranches that feature functional bottoms, durable outsoles and flex zones for comfort.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGenesco sees major opportunity in the work category where it has created a range of models with steel toes and slip-resistant bottoms, some of which include denim insets, that will retail for $120 to $180.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe fashion component of the line includes trend-relevant models that have been \u201cWrangler-ized,\u201d he said, some with a horseshoe logo on the bottom and cap toes.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe collection also includes a line of outdoor shoes based on Wrangler\u2019s All Terrain Gear collection that includes hiking boots.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe collection as a whole launches for fall.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTribal<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Canadian women\u2019s brand also leaned into the Western trend with its fall line. Although the collection features a range of product in a variety of categories \u2014 sport, jeans and swim among them \u2014 Western was one of the company\u2019s three key trends for the season.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tChristine Loule, vice president of U.S. sales and marketing, said the influence was \u201cmodern Western,\u201d such as that showcased in Beyonc\u00e9 Knowles-Carter\u2019s \u201cCowboy Carter\u201d album last year. That translated into a denim jacket with a suede collar and details on the pockets as well as jeans with a suede waistband. There was also a reversible suede and shearling jacket, shirt jackets, blouses with faux suede fringe and embroidered Western accents on denim pieces. \u201cIt\u2019s a feminine way of doing Western,\u201d she said.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/p16-17.jpg\" alt=\"Tribal fall collection,\" data-lazy- data-lazy- height=\"672\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tA look from the fall Tribal collection.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Tribal<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe second trend was called Polished Preppy, which Loule described as \u201cnot varsity, but pinstriped and tailored,\u201d such as a rugby-style sweatshirt, striped blouses with oversize collars and cuffs, wide-leg jeans, fitted vests in dark denim and \u201cchic argyle vests\u201d in a variety of pop colors.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe third category was the extension of quiet luxury and included a teddy boucl\u00e9 jacket, a leopard print bomber, Fair Isle sweaters and tonal chiffon polka-dot blouses.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe collection retails from $68 to $250.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTony Lama<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCount the venerable boot company as the latest footwear brand to set its sights on the apparel business.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe company took the opportunity to unveil its fall apparel collection at the Dallas market, offering a range of elevated basics with a Western spin, according to Elizabeth Jackson, creative director of accessories and apparel.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re an elevated boot brand and we knew we wanted to create a lifestyle brand,\u201d she said. It started with small leather goods and an alligator duffel bag that retails for $8,000. The success of those products prompted the expansion into apparel.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe want to be a bridge brand,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe debut collection is menswear only but several pieces are unisex. Top items include a lightweight waxed canvas jacket, an unlined shirt jacket in goatskin, a lambskin aviator jacket which will retail for $599 with a double-way zipper and side pockets, and a lamb suede chore coat for $399.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere is also a collection of selvage denim jeans, which is a departure from what other Western brands offer, Jackson said. The jeans are made in El Paso from 12\u00bd ounce Japanese denim and feature rivets with the company\u2019s TL initials engraved on them. The jeans will retail for $299.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/TNL-SIGNATURE-BAGS-UNISEX-STYLIZED-ON-MODEL-S2020CLD-2.jpg\" alt=\"Tony Lama selvage jeans.\" data-lazy- data-lazy- height=\"1024\" width=\"835\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tTony Lama created selvage jeans from Japanese denim.<\/p>\n<p>\t\t\t\t\t\t\t\t\tjohn rowland<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd of course, \u201cyou can\u2019t go wrong with a pearl snap,\u201d she said, pointing to the assortment of short- and long-sleeve shirts in 100 percent cotton with simple yoke detailing.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJackson also created men\u2019s and women\u2019s letterman jackets in leather and wool to lean into the Ivy League trend, but they tie back to the company\u2019s roots with a Western yoke on the back.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn addition to the apparel, Tony Lama continues to offer accessories in a variety of materials, including exotic skins.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTecovas<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter testing the waters successfully through its own channels, Tecovas brought its apparel collection to Dallas in a move to build a wholesale business.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBest known as a boot brand, the men\u2019s and women\u2019s collection is built around jeans, but the company also offers a range of other categories including shirts, sweaters, pants and outerwear for men and women as well as women\u2019s dresses and skirts. Accessories are also part of the package.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re a polished tailored brand,\u201d said Madisen Li, senior vice president of merchandising and design.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe men\u2019s denim offering featured a number of different fits and washes, ranging from slim straight, which can accommodate a boot, in both heritage and stretch models as well as a stretch twill, and a modern boot cut. The heritage fit is made from 99 percent cotton and 1 percent elastane while the stretch jean is 86 percent cotton, 12 percent Repreve and 2 percent Lycra. The twill adds 2 percent elastane to the cotton.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/Maggio_20261120_Tecovas_02410_b7a1f3.jpg\" alt=\"Tecovas menswear\" data-lazy- data-lazy- height=\"683\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tA look from Tecovas\u2019 men\u2019s collection.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Tecovas<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe men\u2019s jeans retail for $145 and the twill pants for $135.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor women, there\u2019s a high rise that retails for $155, as well as carpenters.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere is also an assortment of performance pearl snap shirts with UV protection, moisture wicking and anti-odor properties and vented yokes. Short-sleeve models are $85 and long sleeves are $95.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor both genders, the leather patches on the back of the jeans can be customized, a service the company also offers for its boots and hats. Li said the Tecovas apparel is being targeted to independent specialty stores as \u201cammunition for the little guys against the big box stores.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTommy Bahama x Stetson<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTommy Bahama may be best known for its laid-back beach-inspired collections, but now it\u2019s bringing that aesthetic to the Western market through a collaboration with Stetson.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBradley O\u2019Brien, executive vice president of product design and development of the Seattle-based company, said the Stetson team reached out about a partnership and Tommy Bahama thought it would be a good way to expand on its Indigo Palm denim collection.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe Western trend is something we see and we wanted to play into it in an authentic way,\u201d she said. Collaborating with a true Western original like Stetson seemed like the perfect entry point.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tO\u2019Brien said the company created three dual-gender prints: a silk jacquard, a serape blanket stripe inspired by horse blankets and a patchwork bandana pattern that features horseshoes, stars, the state flower of Texas and other \u201cwinks and nods to their brand\u201d as well as hibiscus flowers and palm trees that speak to Tommy Bahama\u2019s heritage.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere are nine pieces for men and six for women including midi and three-quarter length dresses in the bandana pattern; a long-sleeve denim shirt; a twill shirt with embroidery at the shoulder; a long-sleeve T-shirt, and the hero piece, a Palmdana cardigan in a luxe cotton yarn with a special concho button for females.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/Tommy-Bahama-x-Stetson-Fall-2026-02.jpeg\" alt=\"Tommy Bahama x Stetson\" data-lazy- data-lazy- height=\"1024\" width=\"585\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tTommy Bahama x Stetson looks.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Tommy Bahama<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor men, there\u2019s a Baja hoodie, long- and short-sleeve shirts in the bandana print, a long-sleeve T and a special-edition printed camp shirt with the Life of the Rodeo bucking horse print on the back.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe dual-branded logo for the collection reads: Saddle Up for Paradise.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPrices range from $110 for the T-shirt to $275 for the Life of the Rodeo shirt.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlthough the collection is a one-off right now, O\u2019Brien said Tommy Bahama\u2019s key accounts have embraced the line so there may be additional offerings in the future.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tClint Orms<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tClint Orms started making hand-tooled leather belts when he was in high school and managed to sell a few to some local Western stores. But knowing that the belts would one day just be thrown away, he started searching for another, longer lasting, outlet for his creativity.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHis path led first to Western sculptor and saddle maker Buck Brumley, where Orms started making belt buckles. He went on to apprentice with four silver designers in the West and combined the skills he learned from these artisans with his study of vintage buckles, silver teapots and Victorian jewelry.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFast forward some three decades and today, Orms and his team of craftsmen have emerged as arguably the industry\u2019s most esteemed engravers. These master silversmiths turn out an upscale assortment of handcrafted belt buckles, jewelry and accessories that embody the Western heritage.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe brand never produces more than 10 pieces from each design, with several limited to just one piece. Everything is made from sterling silver, solid gold and precious or semi-precious stones.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-27-at-11.23.52\u202fAM.png\" alt=\"Clint Orms belt buckles\" data-lazy- data-lazy- height=\"677\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tClint Orms creates luxury limited-edition buckles and jewelry.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Clint Orms<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAt the Dallas market, Clint Orms and his wife Roxy highlighted some of their most special pieces, including a limited-edition square buckle in yellow and green gold and sterling silver with inset rubies that was first created for Post Malone. Retail price? $32,250.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere was also a buckle first designed for Ralph Lauren that featured a steer head in sterling silver that retailed for $3,380 and a hand-engraved scroll model for $1,890.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAppropriate for the 250th anniversary of the U.S., Clint Orms offers a collection of patriotic buckles featuring flags, the Don\u2019t Tread on Me snake logo and other images. There are also a variety of animal engravings, ranging from trout to buffalo.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor those seeking something other than belt buckles, the company also makes bracelets, cuff links, pendants, necklaces and rings as well as alligator leather belts to hold those intricate buckles.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile luxury Western boutiques are the company\u2019s main customers, the brand also sells in high-end specialty stores around the country.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLiverpool Los Angeles<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt was in 2012 when Jill and Ron Perilman set out to create a jean for women that was comfortable, trend-right and affordably priced. Two years later, Liverpool Los Angeles offered its first models and immediately made an impact.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTwo years later, they expanded into sportswear, starting with the Kelsey model in a stretch ponte fabric that still ranks as the brand\u2019s top-selling trouser, before adding a variety of other blazers, blouses, sweaters, jackets and pants. Menswear was added in 2017.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEven today, the bulk of the line retails for around $100 with some pieces selling for just over that threshold.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe collection, which was part of the Striegel Sales showroom, offered a wide range of products for fall. Not surprisingly, the brand is introducing some new fits in denim that include a comfort encased elastic waistband and stretch pockets to create a flattering effect. The comfort waist is offered in a variety of models including skinny, flare and bootcut.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/LM8M61G68P35-PINK-BRONZE-MULTI-LM3166VRE-NOMAD-BLUE-1.jpg\" alt=\"A look from Liverpool Los Angeles\" data-lazy- data-lazy- height=\"1024\" width=\"683\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tA look from Liverpool Los Angeles.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Liverpool<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOther key denim fits include a high-rise relaxed wide leg, a high-rise vintage straight, a loose flare, a slouchy cuffed girlfriend and even a culotte, designed to be worn with boots.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn trousers, Liverpool has created an elongated Brooke High-Rise Wide Leg that can be worn for work or on the weekend, offered in solid colors or a plaid pattern.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTops and sweaters are intended to complement the jeans and pants and include layered sheers, lace accents and contrast trims in a range of textures including knit-and-woven combinations. Styles include asymmetric cuts, plaited stripes and sculpted cables, reversible quilted vests and updated \u201ccoatigans,\u201d a model designed to bridge the gap between a sweater and a coat.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe biggest additions for fall, according to Otaner King, vice president of marketing, include a focus on jackets in a variety of fits and styles, from peplum to fringe, as well as the \u201cthird layer,\u201d such as a sherpa-trimmed denim long coat, a teddy coat with an animal print lining or a new swing coat in a brushed ombr\u00e9 plaid.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDeke<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOnly in its second season, Deke has already amassed quite the roster of customers. The Canadian menswear brand is carried at some of North America\u2019s finest retailers including Harry Rosen, Mitchells Stores, Nordstrom and other independents. And when they bought into the brand, it had just one product: shorts.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut while there are countless numbers of shorts in the men\u2019s market, what sets Deke apart is its ability to fuse a tailored aesthetic with performance technology, a niche that the company identified from the outset.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe identified the white space in men\u2019s stores,\u201d said Seamus McIntyre, North American brand director at Throat Threads, the owner of the brand. \u201cAnd we saw shorts as an opportunity.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe shorts are categorized under three subsections: dress, active or casual. All feature tailored construction for a polished appearance, a pressed outseam in an 18 3\/8-inch length, inner fly button, deep microfiber pockets, a 360-degree flex waist, reinforced stress points, taped seams in the waistband and a built-in gusset to enhance mobility.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-27-at-12.56.50\u202fPM.png\" alt=\"Deke shorts\" data-lazy- data-lazy- height=\"424\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tDeke is best known for its shorts in a variety of fabrics.<\/p>\n<p>\t\t\t\t\t\t\t\t\tScreenshot<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe shorts are offered in a variety of fabrics including the bestselling Japanese honeycomb, seersucker, warp waffle, nylon warp knit, jersey, sateen and others. They retail for around $148 to $168.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor fall, Deke is expanding beyond shorts into pants that will offer the same construction and materials, along with an assortment of complementary tops. The pants will average around $228 while T-shirts will be $98 for a modal elastane short sleeve and $118 for a long sleeve.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThat\u2019s the natural next step,\u201d McIntyre said.<\/p>\n","protected":false},"excerpt":{"rendered":"DALLAS \u2014 Not even an impending ice storm could dampen the spirits of the retailers and exhibitors who&hellip;\n","protected":false},"author":2,"featured_media":140524,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,3739,103,3740,57166],"class_list":["post-140523","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-market-center","tag-dallas-news","tag-trade-show","tag-western"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/140523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=140523"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/140523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/140524"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=140523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=140523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=140523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}