EL PASO, Texas (KFOX14\/CBS4) \u2014 El Paso is gearing up for a bustling concert season this spring, with major artists like Post Malone, Jelly Roll and K-pop sensation BTS set to perform at Sun Bowl Stadium. <\/p>\n
Jorge Vazquez, UTEP’s executive director of special events, highlighted the potential tourism boom, noting that last year’s Coldplay concert generated over $6 million in revenue for the city. <\/p>\n
“We have become an emerging market now at the same level as Rome, Tokyo, Milan with BTS,” Vazquez said. <\/p>\n
RECOMMENDED: Post Malone, Jelly Roll will bring their tour to El Paso this spring<\/a><\/p>\n He emphasized the significance of hosting such high-profile events, adding, “Now with Post Malone, we’re one of two cities in Texas, and it’s not Dallas or it’s not San Antonio, it’s us.” <\/p>\n To enhance the concert experience, UTEP has introduced a detailed fan guide addressing parking, gate entrances, water stations, and safety tips. <\/p>\n This comes after challenges faced during last year’s Coldplay concert, where extreme heat and technical issues led to long lines and overheated fans. <\/p>\n